Assistant Area Manager

ABC - Aditya Birla Money Limited; Punjab; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

Aditya Birla Money Ltd. is seeking a strategic leader to oversee Financial Product Distributors across multiple locations, driving sales targets and profitability. You will coach teams, monitor performance, and ensure timely operations while aligning with regulatory requirements.

The role emphasizes building a high-performance culture, executing local area programs, enhancing client engagement, and sustaining revenue growth through effective yield management and disciplined process adherence.

Qualifications

• Proven ability to build and develop a sales-driven team.
• Knowledge of regulatory compliance and policy adherence.
• Strong leadership and performance management capabilities.

Responsibilities

• Build a proactive sales team and enhance capability through regular training.
• Drive revenue growth and ensure achievement of targets.
• Plan local programs and referrals to grow customer base.
• Monitor daily operations and manage performance to sustain momentum.

Job description

Job Purpose

The purpose of this job is to ensure achievement of business targets and enhancement of profitability of the assigned FPDs by providing effective leadership, monitoring people performance, & ensuring timely operations & providing support to ensure smooth functioning.

The product portfolio includes broking, mutual funds, life insurance, health insurance, cards and loans.

Job Context & Major Challenges

Aditya Birla Money Ltd. (ABML) is primarily a Broking Company that deals in Equity, Commodity & Currency. Workforce of ~800 spread across ~40 locations with customer base of more than 3 lacs. ABML is one of the leading securities trading companies in the country. ABML operates in a fragmented equity broking business and has a daily turnover of close to 3,000 Crores with a market share of 1%. Financial Product Distribution Channel of ABM will cater to the dynamic needs of the market for different products like Health Insurance, Life Insurance, Mutual Fund, etc. Through this new channel, ABM is venturing into the budding domain of multiplicity that works on the principle of supplying after understanding demand. The channel will work in sync with the units of ABC whose primary products will be in our product range.

Key Result Areas

KRA1 Team Building, Engagement & Development

• To build a Sales Driven proactive team and enhance their capabilities by regularly imparting relevant knowledge and skills required for the FPDs to achieve their goals efficiently.
• Meeting the Competition Teams and doing Competition Talent Mapping.
• Engaging the FPDs and keeping them

KRA2 To ensure effective risk management & policy adherence

• To ensure adherence of all regulatory compliances & critical policies set by the company.

KRA3 To ensure customer management & engagement

• To plan and execute local area programs and referrals programs
• To focus on retention of customers, higher revenue generation and referral activities.
• To continuously scan the local market penetration & competitive offerings & report on emerging trends for different product lines.
• To ensure client records are up to date in terms of financial details & contact ability
• To ensure speedy resolution of client queries and grievances to maximize satisfaction levels

KRA4 To effectively manage day to day team administration and operations for smooth functioning of the team

• To monitor and foster all daily operations of the team
• To handle a team of Financial Product Distributors and motivate them in target achievements.

KRA5 To ensure training and development for team effectiveness

• Ensure all the FPDs in the team attend the training timely and effectively

KRA6 Achieve the revenue growth & profitability to upscale the team

• To drive the sales targets for the team and build teams as per company’s annual target and over all objectives.
• To focus on Revenue & Profitability with achievement of target and Yield management.
• To plan and execute various team level initiatives to ensure business momentum and direction.
• To engage in new and innovative business planning activities to increase client acquisition and team profitability.
• To monitor individual and team performance and take steps to improve productivity and correct deviations if any.