Branch Manager - Palakkad

Birla Carbon; Khordha, Palakkad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Aditya Birla Health Insurance Co. Limited seeks a Manager to lead a branch, drive recruitment of FLS and Advisors, and ensure profitability and growth of business targets.

The role emphasizes planning, performance monitoring, and timely operations support, with a focus on distribution building and retail development to deliver profitable revenue.

Responsibilities

• KRA1: Ensure budgeted capacitation of FLS & achieve target by recruitment of Advisors and business targets.
• KRA2: Drive implementation of agency initiatives to improve sales productivity.
• KRA3: Ensure renewal targets and branch health; manage attrition; maintain quality.
• KRA4: Build relationships with Agency Managers and advisors; ensure communication of new products.
• KRA5: Drive local sales promotions and contests to hit targets.
• KRA6: Ensure risk management and regulatory compliance; perform basic screening.
• KRA7: Ensure compliance objectives and regulatory norms; develop deviation metrics.
• KRA8: Identify and develop a second line of leaders within the branch FLS team.

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Designation : Manager

Job Description:

Job Purpose

The purpose of this job is to ensure achievement of business targets and enhancement of profitability of the assigned branch by providing effective leadership, planning resources, monitoring people performance, monitoring market changes and ensuring timely operations support to ensure smooth functioning. It also includes distribution building, retail development and recruitment of FLS and Advisors.

About the Health Insurance Industry

While the current market sees more than 15 non‑life players in the private space and 5 exclusive private players in the health insurance space trying to capture a sizable market share, the nationalised service provider remains a strong competitor. The overall market on an annual basis is to the tune of roughly 10,000 Crs, of which close to 85 % of the business renews with the existing service provider itself. This narrows the opportunity of fresh business to approximately 1,500 odd Crs. With medical advancements, lifestyle changes, and a changing socio‑economic scenario, insurers face challenges to cater to diverse clientele. Indian customers increasingly view health insurance partners as health advisers, making tailored solutions with wellness benefits essential to bring in profitable revenue.

About the Aditya Birla Health Insurance

Aditya Birla Health Insurance Co. Limited (ABHICL) was incorporated in 2015 as a 51:49 joint venture between Aditya Birla Capital Limited (ABCL) and MMI Strategic Investments (Pty) Ltd. ABHICL commenced its operations in October 2016, aiming to expand the category to wider customer segments beyond those traditionally marketed to. As the 6th entrant it differentiates through the unique proposition “Health Insurance for All”, building a seamless customer experience across all touch points.

Challenges

Distribution reach will be key to future growth as existing geographies become saturated. Recruiting qualified insurance agents, particularly in semi‑urban and rural markets, and combating attrition are major challenges. Developing specific distribution models to penetrate different segments, motivating channel partners, and managing high‑performer expectations are complex undertakings. Daily rhythms and continuous value-added engagement for FLS/advisors demand time and energy. Regulatory changes, product portfolio shifts, and maintaining market conduct quality further compound the operational landscape.

Key Result Areas

KRA1

• Ensure budgeted capacitation of FLS & achieve assigned business target by ensuring performance of assigned FLS with respect to recruitment of Advisors & achievement of business targets.
• Recruit quality resource.
• Ensure performance standards of recruitment, activation, policies & premium are met by the assigned FLS.
• Maintain the profitability of the branch.
• Keep track on Advisors Contest and Clubs.
• Keep track on various training needs.
• Share good sales practices.
• Mentor, coach, and handhold FLS by observing and demonstrating sales/recruitment calls.
• Maintain the Sales Report on Introduction and Issued Business.
• Create effective engagement interventions at the branch level to ensure high levels of activity & delivery.
• Conduct periodic reviews to monitor the key business levers and take corrective action where necessary.
• Carry out goal‑setting exercise with his team enabling the FLS team to deliver expected productivity & subsequently leading the team to progress to the next progression level.

KRA2

• Drive implementation of agency initiatives aimed at improving sales productivity across all FLS.
• Ensure daily adherence of sales process by effective planning and review.
• Ensure sales progression of the FLS by reviewing and motivating the team for higher performance standards.
• Drive activities leading to maximum FLS incentive earning.

KRA3

• Ensure renewal targets are met and business health for the allotted branch so that functional goals are achieved.
• Manage sales force attrition as per benchmark.
• Maintain quality of business for better renewals.

KRA4

• Relationship Management (Internal & External) to drive performance.
• Maintain healthy & cordial relation with Agency Managers and all concerned departments.
• Maintain one‑to‑one contact with all advisors.
• Ensure communication to advisors about new products, schemes, clubs, etc. using FLS as key point of contact.
• Visit top advisors at regular intervals.

KRA5

• Drive local sales promotion effort to support team members in achieving business targets.
• Anticipate sales promotion opportunities in the area of operation and devise innovative promotional activity.
• Drive various contests.

KRA6

• Ensure Risk Management as per company policy.
• Be responsible for the market conduct of assigned agency managers and advisors in their team.
• Carry out the business activities as per compliance & regulatory environment.
• Ensure (by doing basic screening & sanity checks) that applications are healthy.

KRA7

• Ensure compliance objectives and regulatory norms are achieved as per defined organizational guidelines.
• Ensure communication of compliance norms to all concerned employees.
• Develop deviation metrics and take appropriate actions for deviations.

KRA8

• Identify and develop a team of sales professionals for the branch.
• Coach and develop team members.
• Build people capability.
• Develop a second line of leaders within the Branch FLS Team.