Sales Officer – Tile Adhesives – Sales & Marketing

NCL Buildtek Limited; Amritsar; On-site; INR 357,000 - 483,000; Full time

Benefits offered by this job

Incentives and Travel Allowance

Job summary

NCL Buildtek Limited in Amritsar, Punjab seeks a sales-focused candidate to build and manage a channel partner network for tile adhesives and allied products. You will run demand generation campaigns, drive lead conversions, and maintain volumes, pricing, and credit terms across assigned territories.

Ideal candidates will have 3–4 years in channel/project sales in tile-related products, strong English and local language skills, and deep market knowledge of the Amritsar region.

Qualifications

• Minimum 3–4 years in Channel / Project Sales with Tile Adhesive, Epoxy, Tile Grout, Screed through distribution channel.
• Graduate or Post Graduation.
• Must be fluent in English & Local Language.
• Must have Market Knowledge of Particular Zone.

Responsibilities

• Set up and manage a network of Channel Partners (Distributors, Dealers, Sub dealers) for optimal reach and stock levels.
• Devise and execute demand generation campaigns to raise awareness and interest among buyers and influencers.
• Lead generation and conversion campaigns through site visits and engagement with builders, contractors, and architects.
• Maintain sales volume, product mix, selling price, and credit terms as needed.
• Conduct market research to gain market intelligence and understand customer needs geographically.
• Implement strategic plans to expand customer base and monitor competitor activity.
• Complete reporting in online and offline formats.

Skills

Channel / Project Sales

Tile Adhesive Industry knowledge

Communication

Negotiation

Persuasion

Sales driving

Driver's license

Willingness to travel

Education

Graduate or Post Graduation

Job description

Job Description

Setting up a network of Channel Partners (Distributors, Dealers, and Sub dealers as required) for optimum reach and penetration of NCL Tile Adhesives & allied products in the assigned market. Ensure an optimum stock level of all product items with our channel partners.

Devise and Execute a Demand Generation Campaign to create awareness, and interest among buyers and influencers (Applicators / Masons, Contractors, End Customers, Builders / Developers, Architects & Designer) through multiple activities (product presentations & demonstrations, content creation & distribution, masons meet at Retail Outlet, Nacka Meet, Contractors Meet, Architect Meet, etc.).

Devise and execute Lead Generation & Conversion campaigns for accurate sales projections and improved sales (interested prospects into customers) by tracking and visiting construction sites, developing effective engagement by providing solutions and objection handling.

Maintain sales volume, product mix, selling price, and credit periods if any by keeping current with supply and demand, changing trends, economic indicators, and competitors.

Conduct market research at regular intervals to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.

Implement a strategic business plan that helps expand the company’s customer base and ensures its strong presence with regular updates on competitor’s activities.

Complete compliance with the company’s reporting requirements in both online and offline formats.

Requirements And Skills

• Candidate with prior experience in Tile Adhesive Industry at the same level and geography shall be preferred
• Minimum graduate, post-graduation in business administration will be preferred
• Must possess good communication, negotiation, and persuasion skills with an ability to work independently and as a part of a team
• Ability to launch a similar product in the market, having good relationships with Tile Adhesive Dealers, Contractors, and applicators, and experience in conducting Mason/In-Shop, Naaka Meet, and Contractor meet and generating consistent sales of tile adhesive products shall be given utmost preference
• Demonstrated ability to communicate, negotiate, present, and influence credibly and effectively at all levels of the organization
• Proven ability to drive sales
• Valid driver’s license and willingness to travel within assigned territories

Preferred Candidate Profile

• Experience: Minimum 3 years to 4 years of experience in Channel / Project Sales with Tile Adhesive, Epoxy, Tile Grout, Screed through distribution channel.
• Qualification: Graduate or Post Graduation
• Must be fluent in English & Local Language.
• Must have Market Knowledge of Particular Zone.

Perks And Benefits

• Incentives and Travel Allowance are in addition to CTC Back to postings

Department: Sales and Marketing

Min Years of Exp.: 3 yrs

Job Location: Amritsar, Punjab

CTC: 4.2