Area Sales Manager | Tea Industry | South India

HR Equity Talent Hiring Partners; Bengaluru; Vor Ort; INR 900.000 - 1.300.000; Vollzeit

Zusammenfassung

HR Equity Talent Hiring Partners seeks an Area Sales Manager in Bengaluru to drive distributor-led sales across key channels including Street HORECA, GT, and institutional accounts. The role focuses on coverage, billing, activation, and throughput to ensure orders translate into on-ground sales.

The ideal candidate has 5–10 years in distributor-driven FMCG sales, strong field execution, and a hustler mindset, with proven ability to manage Sales Executives and hit aggressive targets.

Qualifikationen

• Experience in high-volume distributor channels and GT exposure.
• Ability to drive volume, billing, and monthly targets.
• Experience leading sales teams on ground.
• Comfortable with aggressive targets and execution.

Aufgaben

• Appoint, manage, and drive distributor performance.
• Generate volume & value through distributors in time with plans.
• Lead and manage Sales Executives.
• Ensure secondary sales, visibility, and activations.
• Roll out converted key accounts across multiple branches and locations.
• Execute KAM-converted accounts on ground.
• Manage distributor stock, schemes, and rotations.
• Achieve monthly volume & value targets.

Kenntnisse

Distributor-led sales

Team management

Field execution

Hustler mindset

General Trade (GT)

Jobbeschreibung

Reporting To: National Sales Manager (NSM)

Role Summary:

The Area Sales Manager (ASM) is a volume-driven execution role responsible for distributorled

institutional sales across semi-organised and unorganised channels. Appointing HORECA

This role is about coverage, billing, activation, and throughput. The ASM ensures that once an

account is converted (directly or by KAM), sales actually happen on the ground.

Key Channels Covered

• Street HORECA (hotels, Cafes, Bakeries, Small Restaurants)
• Top 10 Key account from assigned channels
• Caterers- Specially Wedding Large Caterers
• Factory & Warehouse Canteens
• Educational Institution Canteens
• Hospital & Healthcare Canteens
• Semi-organised QSRs (Indian)
• Vending channel- For Tea Bags
• Amusement Parks/ Zoo

Appoint, manage, and drive distributor performance

Generate volume & value through distributors in time with plans

Lead and manage Sales Executives

Ensure secondary sales, visibility, and activations

Roll out converted key accounts across:

• o Multiple branches
• o Multiple locations

Execute KAM-converted accounts on ground

Manage distributor stock, schemes, and rotations

Achieve monthly volume & value targets

Industries & Product Categories – Preferred Background

Ideal candidates should come from high-volume, distributor-driven businesses:

• FMCG (Food & Beverage)
• Tea / Coffee Companies
• Premix / Beverage Concentrates
• Institutional FMCG
• Vending Consumables
• Dairy / Bakery Ingredients
• Product Categories
• Tea, Coffee, Premixes
• Institutional food products
• Vending supplies
• Commoditised FMCG sold via distributors

Experience Profile

• 5–10 years of distributor-led sales experience
• Strong exposure to General Trade / Institutional GT
• Experience handling sales teams on ground
• Comfortable with aggressive targets & execution

Non-Negotiable Skills (Must-Have)

• Ability to drive volume & billing
• Team handling & field execution capability
• Hustler mindset with high field involvement
• Basic understanding of institutional buying behavior
• Team Management
• Skills to organise Physical Demos & Trials