Area Sales Manager- Kolkata

Ayati Devices Pvt. Ltd.; Kolkata District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Ayati Devices Pvt. Ltd. is seeking a dynamic Area Sales Manager to drive growth across an assigned Indian territory.

The role focuses on developing new business, building relationships with healthcare professionals, and expanding the customer base for diagnostic devices and FootLab solutions. The candidate should have a background in medical device or healthcare sales, strong territory management, and leadership skills, with willingness to travel extensively to hospitals, clinics and diagnostic

Qualifications

• Graduate in Science, Life Sciences, Pharmacy, Biomedical Engineering or a related discipline.
• 6–8 years of relevant sales experience in medical devices, diagnostics or healthcare.
• Experience selling capital medical equipment, diagnostic devices, or clinical solutions is an advantage.
• Experience working with diabetologists, hospitals, distributors and institutional customers is preferred.
• Ability to conduct product demonstrations and explain clinical applications.
• Willingness to travel extensively within the assigned territory.

Responsibilities

• Achieve monthly, quarterly and annual sales targets for the territory or region.
• Generate new business from diabetologists, endocrinologists, physicians, vascular surgeons, podiatrists and hospitals.
• Promote Ayati's diagnostic devices and FootLab solutions through demonstrations and clinical discussions.

Skills

Territory management

Relationship building

Team leadership

Medical device sales

Education

Bachelor or equivalent in Science/Life Sciences/Pharmacy/Biomedical Engineering

Tools

CRM platforms

MS Office

Job description

AyatiDevicesPrivateLimitedisaBangalore-basedmedicaltechnologycompanyfocusedon developinginnovative,affordable diagnostic solutions for the earlydetection and assessment of diabetic peripheral neuropathy, vascularinsufficiency and related foot complications.

Ourproduct portfolio includes VIBRASENSE®, VIBRASENSE+T, Vasosense ABI, ANGIOCAMandintegratedFootLabsolutions.Weaimtoimproveearlydiagnosis,clinical decision-making and patientoutcomes by making advanced diagnostic technologies accessible to healthcareprofessionals and institutions.

2. Position Overview

AyatiDevices is looking for a dynamic, target-driven and commercially oriented AreaSales Manager / Territory Sales Manager to drive business growth within anassigned territory.

The candidate will be responsible for developing newbusiness opportunities, building relationships with healthcare professionalsand institutions, appointing channel partners, generating product demand andachieving assigned sales targets.

The ideal candidate should have experience in medicaldevice sales, healthcare sales or diagnostic equipment sales, with strongterritorymanagement, relationship-buildingandteam leadership skills.

3. Key Responsibilities

A. Sales& Business Development

• Achievemonthly,quarterlyandannualsalestargetsfortheassignedterritoryor region.
• Generatenewbusinessfromdiabetologists,endocrinologists,physicians,vascularsurgeons, podiatrists, orthopaedic specialists, hospitals and diagnosticcentres.
• PromoteAyati'sdiagnosticdevicesandintegratedFootLabsolutionsthroughproductdemonstrations, clinical discussions and commercial presentations.
• Identifyanddevelopopportunitieswithcorporatehospitals,multispecialtyhospitals, diabetes clinics, independentpractitioners and government healthcare institutions.
• Manage the complete sales cycle, from leadgeneration and qualification to demonstration,negotiation,orderclosure,installationcoordinationandpayment collection.

B. ClinicalEngagement&Product Promotion

• Conductproductdemonstrations,clinicalpresentationsandtrainingsessionsfor healthcare professionals.
• OrganiseCMEprogrammes,workshops,conferences,medicalcampsandother promotional activities.
• Workwithclinicalandmarketingteamstocommunicateproductfeatures,clinical applications and appropriate use.
• Supportcustomeronboarding,applicationtrainingandpost-sales coordination.
• Collectcustomerfeedback,marketintelligence andcompetitor information.

C. Institutional&Government Business

• Identifyopportunitieswithgovernmenthospitals,medicalcolleges,publichealth programmes and healthcare institutions.
• Developrelationshipswithrelevantprocurementteams,cliniciansandinstitutional decision-makers.
• Supporttenderidentification,documentation,quotationsandfollow-upin coordination with the head office.
• Recruit,guideandmanageSales representativesandotherassignedsales personnel.
• Defineterritory-wisetargets,reviewindividualperformanceanddrive accountability.
• Coachteammembersonproductknowledge,sellingskills,negotiationandterritory planning.
• Ensureconsistentimplementationofcompanysales processes and reporting systems.

E. SalesOperations& Reporting

• Updatecustomerinteractions,opportunities,demonstrationsandordersinthecompany's CRM system.
• Monitorsalesconversion,averageordervalue,outstandingpaymentsanddistributor performance.
• Coordinatewithmarketing,clinicalaffairs,serviceandoperationsteamsfortimely customer support.

Performancewillbeassessedagainstmeasurable businessoutcomes, including:

• Newcustomeracquisitionand activeaccount development.
• Numberofqualifiedleads, productdemonstrationsandsales conversions.
• GrowthinsalesofcorediagnosticdevicesandFootLab solutions.
• Revenuegeneratedfromhospitals,clinics,institutionalaccountsandgovernment business.
• Accuracyofsales forecasts and CRM reporting.
• Paymentcollectionandcontrolofoverdue receivables.

5. Candidate Profile

Educational Qualification

• GraduateinScience,LifeSciences,Pharmacy,BiomedicalEngineeringorarelated discipline.

Experience

• AreaSalesManager: Typically6–8 yearsofrelevantsalesexperience,preferablyin medical devices, diagnostics orhealthcare.
• Experiencesellingcapitalmedicalequipment,diagnosticdevicesorclinicalsolutions will be an advantage.
• Experienceworkingwithdiabetologists,hospitals,specialists,distributorsand institutional customers is preferred.
• Abilitytoconduct productdemonstrationsandexplainclinical applications.
• Abilitytobuildrelationshipswithhealthcareprofessionalsandinstitutional decision- makers.
• Commercialacumen,target orientation andaproactiveapproach to problem- solving.
• ProficiencyinMSOffice,Excel and CRM platforms.
• Willingnesstotravelextensivelywithintheassigned territory.
• Resultsorientationandownershipofbusiness targets.
• Customer-centricityandprofessionalrelationship management.
• Analyticalthinkinganddata‑drivendecision- making.
• Teamcollaborationandeffective execution.
• Integrityandcompliancewithcompanypoliciesandapplicablemedicaldevice regulations.
• Competitivefixedsalarybased onexperienceand suitability.
• Opportunitytowork with an innovative medicaltechnology portfolio.
• Career growthopportunitiesinagrowingMedTech organisation.