Area Sales Manager - Food & Beverages (Institutional Sales)

East India Hospitality Services; Tiruchirappalli; On-site; INR 600,000 - 800,000; Full time

Job summary

East India Hospitality Services is seeking an experienced institutional sales professional to expand and manage a robust distributor and dealer network across regions. You will identify and onboard new institutional clients, including government and private establishments, and set and monitor regional sales targets.

Responsibilities include building distributor relationships, developing regional sales strategies, coordinating promotional plans with brand partners, and ensuring pricing and credit

Qualifications

• Minimum 3–4 years of experience in FMCG or F&B institutional sales.
• Proven track record in channel development and distributor management.
• Strong negotiation, communication, and relationship management skills.
• Excellent business acumen and analytical ability to identify growth opportunities.
• Willingness to travel extensively to drive business expansion.

Responsibilities

• Drive institutional sales growth by developing and managing a robust distributor and dealer network across regions.
• Identify and onboard new institutional clients including government and private establishments.
• Set, monitor, and achieve monthly and annual sales targets across territories.
• Build strong relationships with distributors, ensuring consistent brand visibility and product availability.
• Develop regional sales strategies in line with business objectives and market trends.
• Coordinate with internal teams and brand partners to execute promotional plans and marketing initiatives.
• Conduct periodic market visits and business reviews to ensure consistent performance.
• Ensure compliance with pricing policies, payment terms, and credit control processes.

Skills

Institutional sales

Channel development

Negotiation

Relationship management

Travel willingness

Education

MBA or equivalent in Sales/Marketing/Business Management

Job description

Key Responsibilities:

• Drive institutional sales growth by developing and managing a robust distributor and dealer network across regions
• Identify and onboard new institutional clients including government and private establishments
• Set, monitor, and achieve monthly and annual sales targets across territories
• Build strong relationships with distributors, ensuring consistent brand visibility and product availability
• Develop regional sales strategies in line with business objectives and market trends
• Coordinate with internal teams and brand partners to execute promotional plans and marketing initiatives
• Conduct periodic market visits and business reviews to ensure consistent performance
• Ensure compliance with pricing policies, payment terms, and credit control processes

Required Skills & Experience:

• Exposure with a minimum of 3-4 years of experience in FMCG or F&B institutional sales
• Proven track record in channel development and distributor management
• Strong negotiation, communication, and relationship management skills
• Excellent business acumen and analytical ability to identify growth opportunities
• Willingness to travel extensively to drive business expansion

Preferred Background:

• Experience working with reputed FMCG / F&B brands or distributors in the institutional sales domain
• MBA or equivalent qualification in Sales, Marketing, or Business Management (preferred)