Area Sales Manager – FMCG

Supere Limited; Delhi; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Supere Limited in India seeks a Manager / Sr. Manager for Brand Acquisition in FMCG. You will identify and onboard FMCG brands, including packaged foods and beverages, and pitch Tradologie’s subscription-based distributor recruitment platform.

Build and manage a strong B2B sales pipeline, engage with SME owners, drive long-term partnerships and renewals, and own revenue targets through monthly/quarterly subscriptions and upsells of premium listings.

Qualifications

• 4–7 years in FMCG brand acquisition or related sales
• Proven B2B selling experience in FMCG ecosystem
• Experience selling intangible/solution-based offerings
• Experience engaging with SMEs and mid-to-senior stakeholders

Responsibilities

• Identify and onboard FMCG brands across categories (packaged foods, beverages)
• Sell subscription-based distributor recruitment platform
• Pitch customized Tradologie FMCG portal solutions
• Build and manage a strong B2B sales pipeline
• Engage with business owners to drive partnerships and renewals
• Achieve monthly/quarterly subscription targets and upsell premium listings

Skills

B2B selling

FMCG distribution ecosystem

Intangible/solution-based offerings

Stakeholder management

Leadership & Decision Making

Team Management

Sales Planning & Strategy

Market Analysis

Tools

CRM tools

Job description

Position: Manager / Sr. Manager – Brand Acquisition (FMCG)

Location:

Key Responsibilities

1. FMCG Brand Acquisition

• Identify and onboard FMCG brands across categories:
• Packaged foods
• Beverages
• Sell Tradologie’s subscription-based distributor recruitment platform
• Understand brands:
• Geographic expansion plans
• Channel challenges
• Pitch customized solutions via Tradologie FMCG portal
• Build and manage a strong B2B sales pipeline
• Use CRM tools for:
• Lead tracking
• Conversion optimization
• Forecasting

4. Relationship Management

• Engage with:
• Business Owners (SMEs)
• Drive long-term partnerships and renewals

5. Revenue Ownership

• Achieve monthly/quarterly subscription targets
• Upsell premium listing / visibility solutions

KPIs

• Monthly Brand On boarding Count
• Subscription Revenue
• Client Retention / Renewal Rate
• Avg. Deal Size

Ideal Candidate Profile

Education

Experience

• 4–7 years in:

Must-Have Skills

• Strong B2B selling experience
• Exposure to FMCG distribution ecosystem
• Ability to sell intangible/solution-based offerings
• Stakeholder management (mid to senior level)

Good-to-Have

• Experience with:
• Channel strategy

Required Skills

Leadership & Decision Making Team Management Distributor Handling Sales Planning & Strategy Market Analysis