Area Sales Manager (Display Solutions)

Delta Electronics India; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Delta Electronics India is seeking a results-driven Sales Manager to lead and expand the AV display business across the assigned territory. The role emphasizes robust channel sales management by recruiting, onboarding, and growing a network of system integrators, IT resellers, and distributors for Active LED AIO screens, Professional Displays and IFPDs.

You will drive end-user engagements, conduct joint client visits, and shape market strategy by tracking opportunities from lead generation to

Qualifications

• B2B channel sales experience in AV/IT hardware or consumer electronics.
• Graduate with MBA preferred.
• Understanding of the commercial display ecosystem including IFPDs, Active LED, Pro Displays.

Responsibilities

• Identify, recruit, and onboard strategic channel partners such as SIs, AV consultants, and resellers.
• Serve as the primary contact for channel partners and build long-term relationships.
• Conduct product trainings for partner sales teams on Active LED AIOs, Pro Displays and IFPDs.
• Own and exceed revenue targets for the assigned territory.
• Track end-user opportunities from lead generation to deal closure with partners.
• Engage end-users through joint client visits and position the right solutions.

Skills

Communication

Mobility

Channel sales

B2B sales

Negotiation

Education

MBA

Graduate

Job description

Results-driven Sales Manager to lead and expand display business across the assigned territory. The primary focus of this role is robust channel sales management—recruiting, onboarding, and growing a network of AV integrators, IT channel partners and distributors and a primary driver for core B2B product lines, including Active LED All-in-One (AIO) screens, Professional Displays (Digital Signage), and Interactive Flat Panel Displays (IFPDs).

Key Responsibilities

• Partner Acquisition: Identify, recruit, and onboard strategic channel partners, including System Integrators (SIs), AV consultants, and IT resellers.
• Relationship Management: Serve as the primary point of contact for channel partners. Build strong, long-term relationships
• Channel Enablement: Conduct regular product training sessions for partner sales teams on the technical advantages and use-cases of Active LED AIOs, Professional Displays, and IFPDs.

2. Territory & Revenue Growth

• Target Achievement: Own and exceed monthly, quarterly, and annual revenue targets for the assigned territory.
• Pipeline Management: Work closely with partners to track end-user opportunities from lead generation to deal closure.

3. Technical Sales & Market Strategy

• End-User Engagement: Conduct joint client visits with channel partners for high-value enterprise, education, and government pitches.
• Solution Selling: Position the right technology for the client's needs—whether it is an IFPD for a smart classroom, an Active LED AIO for a corporate boardroom, or a Professional Display network for retail digital signage.
• Market Intelligence: Monitor competitor pricing, new product launches, and regional market trends. Provide actionable feedback to the product and marketing teams.

Required Skills & Qualifications

Experience:

• Qualification : Graduate/ MBA (preferred)
• B2B sales experience, with a minimum of 4 years specifically managing channel sales in the AV, IT hardware, or Consumer Electronics (B2B division) industries. Proven record of accomplishment of consistently meeting or exceeding B2B revenue targets through a partner network.
• Strong understanding of the commercial display ecosystem.
• Familiarity with the technical specifications and competitive landscape of IFPDs, Active LED and Professional Displays

Core Soft Skills:

• Communication: Excellent presentation skills, capable of explaining both technical product specs and high-level business ROI to diverse audiences (IT Directors, School Principals, C-Suite).
• Mobility: Willingness to travel within the assigned territory to meet with partners and clients.

Key Performance Indicators (KPIs)

• Total territory revenue vs. target.
• Number of active, transacting channel partners.
• Year-over-year growth of key product categories (LED AIO, IFPD, Pro Displays).

Disclaimer:

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