Area Sales Manager (Delhi)

HTL Group of Companies; Delhi; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

HTL Group of Companies in Delhi is seeking an Area Sales Manager to drive sales growth and expand market presence in the furniture sector. The role focuses on building client relationships, identifying new business opportunities, and ensuring revenue targets are met while aligning with the company’s vision.

Responsibilities include developing sales strategies for B2B and B2C segments, coordinating with marketing, production, and logistics, and maintaining high customer satisfaction.

Qualifications

• 7–10 years of proven experience in sales/business development in furniture/interior design or allied industries.
• Experience handling corporate accounts, retail projects, and channel sales.
• Familiarity with ERP/CRM systems is an added advantage.

Responsibilities

• Identify, develop, and manage new business opportunities across B2B and B2C segments (corporate, retail, institutional).
• Develop and execute strategies to achieve sales and revenue targets.
• Build strong professional networks with architects, interior designers, contractors, and corporate decision-makers.
• Coordinate with logistics and operations to ensure timely delivery and installation.
• Prepare regular sales forecasts, pipelines, and performance analyses.

Skills

Business development

Sales

Client relationship mgmt

Negotiation

Communication

Strategic thinking

Education

Bachelor’s Degree in Business Administration

MBA preferred

Tools

ERP systems

CRM systems

Job description

We are looking for a highly motivated and results-oriented Area Sales Manager professional to join our team. As the (ASM) will be responsible for driving sales growth, building strong client relationships, and expanding market presence in the furniture industry. This role involves identifying new business opportunities, developing strategic partnerships, and ensuring revenue targets are met while aligning with the company’s vision and goals.

Key Responsibilities:

1. Business Development & Sales Growth

• Identify, develop, and manage new business opportunities across B2B and B2C segments (corporate
• Develop and execute strategies to achieve sales and revenue targets.
• Manage existing client relationships and ensure repeat business.

2. Market Research & Strategy

• Conduct market research to identify trends, competitors, and customer needs in the furniture industry.
• Provide inputs on product design, pricing strategies, and positioning to stay competitive.
• Explore opportunities for expansion into new geographies or product lines.

3. Client Relationship Management

• Build strong professional networks with architects, interior designers, contractors, and corporate decisionmakers.
• Provide customized furniture solutions based on client needs.
• Ensure high customer satisfaction and handle escalations professionally.
• Work closely with the sales, marketing, production, and design teams to deliver on client requirements.
• Coordinate with logistics and operations teams to ensure timely delivery and installation.
• Support in developing marketing campaigns, trade shows, and promotional activities.

5. Reporting & Analysis

• Prepare regular sales forecasts, pipeline reports, and performance analysis.
• Present business insights and recommendations to senior management.
• Strong knowledge of the furniture industry (retail, corporate, institutional).
• Proven track record in business development, B2B sales, and client relationship management.
• Excellent communication, negotiation, and presentation skills.
• Ability to identify and close large-scale deals with corporate and institutional clients.
• Strong networking skills with architects, designers, builders, and contractors.
• Self-motivated, target-driven, and strategic thinker.

Qualifications & Experience:

• Bachelor’s Degree in Business Administration, Marketing, or related field (MBA preferred).
• 7–10 years of proven experience in sales/business development, preferably in the furniture, interior design or allied industries.
• Experience in handling corporate accounts, retail projects, and channel sales.
• Familiarity with ERP/CRM systems will be an added advantage.