Area Sales Manager-CA

IDFC FIRST Bank; Mumbai; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

IDFC FIRST Bank is seeking an experienced Area Sales Manager - CA for Retail Banking to lead and scale the branch banking business across PAN India. The role emphasizes expanding branch footprint, deepening product penetration, and delivering high-quality customer service while targeting acquisition of Current Account customers.

The incumbent will mentor Sales Managers, drive asset product acquisitions, monitor daily sales activity, and ensure timely resolution of customer inquiries, with a

Qualifications

• Graduate – Any Graduate is required.
• 14+ years of relevant branch banking experience.

Responsibilities

• Mentor a team of Sales Managers across assigned branches.
• Identify leads for acquiring potential customers for assets products and generate fee-based revenues.
• Monitor daily sales calls to ensure the acquisition process is followed and market coverage is maintained.
• Activate Current accounts clients on transactions and deliver float against targets.
• Refresh product knowledge within the team to ensure updated awareness.
• Resolve customer queries in a timely manner.
• Maintain staffing levels and manage attrition for the CA team.
• Drive customer-centric operations and ensure service quality norms.
• Evaluate growth strategy based on competitor feedback and market channels.
• Recommend process changes to improve service efficiency and quality across branches.
• Monitor growth and execution as per the defined business plan.

Skills

Team leadership

Sales management

Customer acquisition

Education

Graduate

Job description

Job Purpose : The role entails managing and scaling up the retail branch banking business for the region by implementing strategies to achieve growth targets. It is accountable to ensure expansion of branch footprint, product penetration and delivery of high quality customer service. The role bearer is responsible for identifying business potential areas for an acquisition of Current Account customers in assigned geographies and using enablers to guide a team to successfully converting the same. The role has a P&L responsibility contributing to the larger branch banking channel objectives.

Job Requirements

• Area Sales Manager - CA
• Place of work - PAN India
• Business Unit - Retail Banking
• Function - Branch Banking

Roles & Responsibilities

• Mentoring a team of Sales Managers across assigned command area of branches
• Identifying leads for an acquisition of potential customers for assets products thus generating fee-based revenues
• Monitoring daily sales call to ensure acquisition process is followed including market coverage
• Activating Current accounts clients on transactions, thereby responsible for current account float delivery against assigned targets
• Imparting & refreshing product knowledge to team members, ensure complete updated product awareness within the team
• Responsible of timely resolution of customer queries
• Ensuring right level of staffing in the region for CA team
• Maintaining low team attrition
• Managing customer centric operations and ensuring customer satisfaction by achieving delivery & service quality norms
• Evaluate the growth strategy based on competitor analysis and feedback from different channels/customers
• Recommend process changes in order to improve service efficiency and quality across the branch network
• Monitor the growth and execution as per the defined business plan

Managerial & Leadership Responsibilities

• Attract and retain best-in-class talent for key roles in their reporting structure
• Monitor key parameters on employee productivity, hiring quality and attrition rates and make necessary improvements
• Enable teams to drive growth targets by providing necessary support

Educational Qualifications: Graduate – Any Graduate

Experience: 14+ years of relevant branch banking experience