Area Sales Manager (ASM) / Territory Sales Manager (TSM)

Elite Foods; Siliguri; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Elite Foods seeks an Area Sales Manager / Territory Sales Manager for Siliguri, West Bengal. You will manage the distribution network, identify and appoint distributors, and drive market development to achieve sales targets across General Trade channels.

The role requires FMCG sales experience, team leadership, and strong execution of sales plans. You will lead field teams, plan trade schemes, and monitor market performance in both urban and rural areas.

Qualifications

• Graduate in any discipline (MBA preferred).
• 10-15 years of FMCG sales experience in Food Products.
• Minimum 2+ years of team handling experience as ASM / TSM / Equivalent role.
• Proven experience in distributor appointment and new market launch.
• Consistent track record of achieving sales and distribution targets.
• Strong execution capability in sales planning and market development.

Responsibilities

• Deliver monthly, quarterly, and annual sales targets for the assigned territory.
• Launch new markets and expand business in uncovered / underdeveloped areas.
• Identify, appoint, and develop distributors to ensure strong distribution network.
• Ensure availability, visibility, and distribution of focus SKUs across General Trade channels.
• Lead, coach, and monitor Territory Sales Executives to improve productivity and performance.
• Plan and execute trade schemes, market activations, and promotional activities.
• Track competitor activities, pricing, and market trends; share actionable insights.
• Ensure timely collections and maintain control over outstanding as per company credit policy.
• Drive numeric and weighted distribution across urban and rural markets.
• Conduct regular market visits, joint working, and distributor business reviews.
• Monitor secondary sales, stock health, and product freshness in the market.
• Build strong relationships with key retailers, wholesalers, and trade partners.
• Ensure adherence to company systems, sales processes, and reporting discipline.

Skills

Territory & Distributor Management

New Market Development

Team Handling

Sales Planning

Sales Analytics

Education

Graduate in any discipline (MBA preferred)

Job description

Designation: Area Sales Manager (ASM) / Territory Sales Manager (TSM)

Location: Siliguri, West Bengal

Reporting to: Regional Sales Manager (RSM)

No. of positions: 1

Key Skills

• Territory & Distributor Management
• New Market Development & Expansion
• Team Handling & Coaching
• Sales Planning & Execution
• Sales Analytics & Reporting

Key Requirements

• Graduate in any discipline (MBA preferred)
• 10-15 years of FMCG sales experience in Food Products
• Minimum 2+ years of team handling experience as ASM / TSM / Equivalent role
• Proven experience in distributor appointment and new market launch
• Consistent track record of achieving sales and distribution targets
• Strong execution capability in sales planning and market development

Key Responsibilities

• Deliver monthly, quarterly, and annual sales targets for the assigned territory
• Launch new markets and expand business in uncovered / underdeveloped areas
• Identify, appoint, and develop distributors (DBs) to ensure strong distribution network
• Ensure availability, visibility, and distribution of focus SKUs across General Trade channels
• Lead, coach, and monitor Territory Sales Executives (TSEs) to improve productivity and performance
• Plan and execute trade schemes, market activations, and promotional activities
• Track competitor activities, pricing, and market trends; share actionable insights
• Ensure timely collections and maintain control over outstanding as per company credit policy
• Drive numeric and weighted distribution across urban and rural markets
• Conduct regular market visits, joint working, and distributor business reviews
• Monitor secondary sales, stock health, and product freshness in the market
• Build strong relationships with key retailers, wholesalers, and trade partners
• Ensure adherence to company systems, sales processes, and reporting discipline