Area Sales Manager - Bengaluru

PepsiCo; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

PepsiCo in Bengaluru seeks an Area Sales Manager to lead distributor partnerships, coach customer executives, and drive joint business plans. You will coach CEs to execute GTM strategies, manage discounts and margins, and build capabilities across the team.

The role requires strong negotiation, analytics, and leadership to expand distribution, improve market share, and ensure stock availability within budgeted promotions and channels.

Qualifications

• FMCG sales overview
• Distribution Business
• Computer Proficiency – Excel, Word, PPT, Outlook
• Local Language and English
• ROI Understanding

Responsibilities

• Strategy and AOP: target planning & tracking aligned with unit plan
• Market Share: increase net and weighted distribution and activate brands
• Team Building: assess performance and develop team capabilities
• Own frontline skill development and development action plans

Skills

Negotiation

Communication

People management

Time Management

Critical Thinking

Analytical Ability

Problem Solving

Education

Any under graduation

Post Graduation (Tier 2/3 College)

Preferable MBA

Tools

Excel

Word

PPT

Outlook

Job description

Overview

ASM is the first managerial role that is responsible for handling distributors ranging in scale & handles a team of customer executives on company payroll. ASM is responsible for coaching CEs to plan, deploy and execute joint business plans and driving sustainable sale capability of their distributor.

ASM will be instrumental in resolving market challenges, growing business and ensuring smooth operations in each territory, within entitled discount budget. ASMs also works with marketing team, sales development team, revenue management and supply chain team to have correct go to market model, execute branding agendas, and ensure stock availability.

• Sec Value Achievement Vs. Plan
• Trade Spends within budget
• Execution of Go-to-Market Strategy
• Selling KRA - Range Selling, Order Cancellation Rate, %age outlet billed

Coaching Team

Responsibilities

Strategy and AOP

• AOP target planning & tracking for CEs that are consistent with Unit plan
• Execute necessary plans to consistently grow shares in each category as per plan
• Ensure transparent communication to the field team including partners
• Managing discounts and distributor margins
• Setting up and Retiring DB channels and guide on standard operating procedures

Market Share

• Improve market share by increasing net distribution and weighted distribution
• Activate brands - Pack wise & channel wise activities to improve Market Share
• Ensure asset productivity and drive corporate/regional marketing agenda
• Develop team capabilities to address channel partner stability related issues
• Understand financial impact of promotions in the territory, rationalize and ensure clear communication and adherence of promotions
• Possess high competition intelligence in constant monitoring of all competition

Team Building

• Assess performance capability & providing development feedback to team
• Recognize CEs on internal/external platforms
• Partner with Sales HR and drive Core People Processes across the team

Own the frontline functional skill development and Development Action Plan

Qualifications

Knowledge1. FMCG sales overview2. Distribution Business 3. Computer Proficiency – Excel, Word, PPT, Outlook4. Local Language and English5. ROI UnderstandingSkills1. Negotiation2. Communication3. People management 4. Time Management 5. Critical Thinking 6. Analytical Ability 7. Problem Solving

Qualifications

- Any under graduation- Post Graduation (Tier 2/3 College)- Preferable MBA