Area Sales Manager (ASM) - AV Sales (General Trade)

Luxury Personified; Mumbai; On-site; INR 700,000 - 1,100,000; Full time

Benefits offered by this job

Attractive salary package with incenti

Work with luxury brands

Career growth opportunities

Job summary

Luxury Personified in Mumbai is seeking a dynamic Area Sales Manager (ASM) AV Sales to drive growth in the General Trade channel for premium audio-video products. You will expand the dealer network, hit sales targets, and strengthen brand presence across the Mumbai region.

The ideal candidate has 4–8 years in AV or premium electronics, strong GT experience, and excellent communication skills. Proficiency in MS Office and sales reporting is required, with a self-motivated, target-driven mindset

Qualifications

• 4–8 years of experience in AV, consumer electronics, or premium audio/video industries.

Responsibilities

• Drive sales and achieve monthly, quarterly, and annual targets for the assigned territory.
• Develop and manage the General Trade (GT) channel network across Mumbai and surrounding markets.
• Appoint new dealers/distributors and maintain strong relationships with existing channel partners.
• Ensure availability and visibility of products at retail counters.
• Conduct regular market visits to monitor competition, pricing, and market trends.
• Execute promotional activities and brand campaigns in coordination with the marketing team.
• Monitor secondary sales, stock movement, and inventory planning with distributors.
• Provide product training and sales support to dealers and retailer staff.
• Prepare sales reports, market feedback, and forecasting for management review.
• Ensure timely collections and maintain healthy business operations within the territory.
• Coordinate with internal teams for order processing, logistics, and after-sales support.

Skills

Channel Sales

Business Development

Retail Expansion

Market Analysis

Target Achievement

Relationship Management

Education

Graduate/Postgraduate in Business Administration, Marketing, or related field

Tools

MS Office

Job description

Luxury Personified LLP is a leading distributor of premium and luxury consumer electronics and lifestyle brands in India. The company represents globally renowned brands across audio, video, personal electronics, and smart lifestyle categories through an extensive retail and distribution network.

Position Overview

We are looking for a dynamic and result-oriented Area Sales Manager (ASM) AV Sales to drive business growth in the General Trade (GT) channel across the Mumbai region. The candidate will be responsible for developing the dealer network, achieving sales targets, increasing market penetration, and strengthening brand presence for premium audio-video products.

Key Responsibilities

• Drive sales and achieve monthly, quarterly, and annual business targets for the assigned territory.


• Develop and manage the General Trade (GT) channel network across Mumbai and surrounding markets.


• Appoint new dealers/distributors and maintain strong relationships with existing channel partners.


• Ensure availability and visibility of products at retail counters.


• Conduct regular market visits to monitor competition, pricing, and market trends.


• Execute promotional activities and brand campaigns in coordination with the marketing team.


• Monitor secondary sales, stock movement, and inventory planning with distributors.


• Provide product training and sales support to dealers and retailer staff.


• Prepare sales reports, market feedback, and forecasting for management review.


• Ensure timely collections and maintain healthy business operations within the territory.


• Coordinate with internal teams for order processing, logistics, and after-sales support.

Desired Candidate Profile

• Graduate/Postgraduate in Business Administration, Marketing, or related field.


• 4 to 8 years of experience in AV, consumer electronics, premium audio/video, or allied industries.


• Strong understanding of General Trade (GT) sales operations and channel management.


• Excellent communication, negotiation, and relationship management skills.


• Self-motivated, target-driven, and capable of working independently.


• Proficiency in MS Office and sales reporting tools.

Preferred Industry Background

• Consumer Electronics


• Home Automation


• Luxury Lifestyle Electronics


• IT & Smart Devices

Key Skills

• Channel Sales


• Business Development


• Retail Expansion


• Market Analysis


• Target Achievement


• Relationship Management


• Attractive salary package with performance incentives


• Opportunity to work with globally renowned luxury brands


• Career growth in a fast-growing premium electronics organization