Area Sales Manager (ASM) - AV Sales (General Trade)

Luxury Personified; Mumbai; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Luxury Personified LLP is seeking an Area Sales Manager (ASM) for AV sales to grow the General Trade channel in the Mumbai region. The role focuses on developing the dealer network, achieving sales targets, and strengthening the brand presence for premium audio-video products.

The ideal candidate has 4–8 years in AV/consumer electronics with GT sales experience and is proficient in MS Office and sales reporting.

Qualifications

• Graduate/Postgraduate in Business Administration or Marketing.
• 4–8 years in AV, consumer electronics or premium audio/video sectors.
• Strong GT sales and channel management skills.
• Proficiency in MS Office and sales reporting.

Responsibilities

• Drive GT sales targets for the Mumbai region on a monthly, quarterly and annual basis.
• Develop and manage the General Trade channel network across Mumbai and surrounding markets.
• Appoint dealers/distributors and maintain strong relationships with partners.
• Ensure availability and visibility of products at retail counters.
• Conduct market visits to monitor competition, pricing and trends.
• Coordinate promotional activities with the marketing team.
• Monitor secondary sales, stock movement and distributor inventory.
• Provide product training and sales support to dealers and retailer staff.
• Prepare sales reports, market feedback and forecasting for management.
• Ensure timely collections and healthy business operations within the territory.
• Coordinate with internal teams for order processing, logistics and after-sales support.

Skills

Channel Sales

Relationship Management

Business Development

Market Analysis

Retail Expansion

Target Achievement

MS Office

Education

MBA/PGDM in Marketing or related field

Job description

Luxury Personified LLP is a leading distributor of premium and luxury consumer electronics and lifestyle brands in India. The company represents globally renowned brands across audio, video, personal electronics, and smart lifestyle categories through an extensive retail and distribution network.

Position Overview

We are looking for a dynamic and result-oriented Area Sales Manager (ASM) AV Sales to drive business growth in the General Trade (GT) channel across the Mumbai region. The candidate will be responsible for developing the dealer network, achieving sales targets, increasing market penetration, and strengthening brand presence for premium audio-video products.

Key Responsibilities

• Drive sales and achieve monthly, quarterly, and annual business targets for the assigned territory.
• Develop and manage the General Trade (GT) channel network across Mumbai and surrounding markets.
• Appoint new dealers/distributors and maintain strong relationships with existing channel partners.
• Ensure availability and visibility of products at retail counters.
• Conduct regular market visits to monitor competition, pricing, and market trends.
• Execute promotional activities and brand campaigns in coordination with the marketing team.
• Monitor secondary sales, stock movement, and inventory planning with distributors.
• Provide product training and sales support to dealers and retailer staff.
• Prepare sales reports, market feedback, and forecasting for management review.
• Ensure timely collections and maintain healthy business operations within the territory.
• Coordinate with internal teams for order processing, logistics, and after-sales support.

Desired Candidate Profile

• Graduate/Postgraduate in Business Administration, Marketing, or related field.
• 4 to 8 years of experience in AV, consumer electronics, premium audio/video, or allied industries.
• Strong understanding of General Trade (GT) sales operations and channel management.
• Excellent communication, negotiation, and relationship management skills.
• Self-motivated, target-driven, and capable of working independently.
• Proficiency in MS Office and sales reporting tools.

Preferred Industry Background

• Consumer Electronics
• Home Automation
• Luxury Lifestyle Electronics
• IT & Smart Devices

Key Skills

• Channel Sales
• Business Development
• Retail Expansion
• Market Analysis
• Target Achievement
• Relationship Management
• Attractive salary package with performance incentives
• Opportunity to work with globally renowned luxury brands
• Career growth in a fast-growing premium electronics organization