Area Sales Manager

Renaatus Procon; Vellore, Puducherry; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Renaatus Procon Private Limited invites an experienced Cluster Head / Area Sales Manager to lead sales operations for the Puducherry and Vellore regions in the building materials sector.

You will drive revenue growth, expand dealer networks, manage key accounts, and strengthen market presence. The role demands strong leadership, strategic planning, and robust channel relations.

Qualifications

• Bachelor's degree in Business, Marketing or related field; MBA preferred.
• 10+ years of sales experience in building materials/construction products.
• Experience handling a territory/cluster independently.
• Willingness to travel extensively within the assigned region.
• Excellent channel sales and distributor management experience.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned cluster/area.
• Develop and execute territory sales strategies to increase market share and revenue.
• Identify new business opportunities in retail, project, institutional, and channel sales.
• Drive primary and secondary sales through distributors and dealers.
• Appoint, develop, and manage dealers, distributors, and channel partners.
• Maintain strong relationships with architects, builders, contractors, consultants, and project influencers.
• Ensure availability and visibility of products in the market.
• Lead and mentor the sales team across the region.
• Monitor team performance, set KRAs, and conduct market reviews.
• Provide training and guidance to improve sales effectiveness.
• Prepare sales forecasts and market reports.
• Ensure timely collections and adherence to company credit policies.

Skills

Building materials knowledge

Channel sales experience

Distributor management

Sales target achievement

Leadership & communication

MS Excel & CRM tools

Education

Bachelor's degree (MBA preferred)

Tools

MS Excel

CRM tools

Sales reporting systems

Job description

Renaatus Procon Private Limited

Job Description: Cluster Head / Area Sales Manager

Industry: Building Materials

Experience Required: Min 10+ Years

Location: Puducherry & Vellore

Department: Sales & Marketing

Reporting To: GM - Marketing

Communication: Should be perfect.

Role Overview

We are looking for an experienced, Dynamic and result-oriented Cluster Head / Area Sales Manager to lead sales operations for the assigned territory in the building materials segment. The candidate will be responsible for driving revenue growth, expanding dealer/distributor networks, managing key accounts, and strengthening market presence across the cluster. The ideal candidate should have strong exposure to building materials products such as tiles, cement, plywood, paints, hardware, roofing, or related construction products.

Key Responsibilities

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for the assigned cluster/area.
• Develop and execute territory sales strategies to increase market share and revenue.
• Identify new business opportunities in retail, project, institutional, and channel sales.
• Drive primary and secondary sales through distributors and dealers.

Channel Management

• Appoint, develop, and manage dealers, distributors, and channel partners.
• Maintain strong relationships with architects, builders, contractors, consultants, and project influencers.
• Ensure availability and visibility of products in the market.

Team Handling

• Lead and mentor the sales team across the assigned region.
• Monitor team performance, set KRAs, and conduct regular market reviews.
• Provide training and guidance to improve sales effectiveness.

Market Intelligence

• Track competitor activities, pricing, and market trends.
• Gather customer feedback and recommend product or pricing improvements.
• Prepare sales forecasts and market reports.

Operations & Collections

• Ensure timely collections and adherence to company credit policies.
• Coordinate with logistics and supply chain teams for smooth order fulfilment.
• Maintain accurate MIS reports and sales data.

Required Skills & Competencies

• Strong knowledge of the building materials industry.
• Excellent channel sales and distributor management experience.
• Proven ability to achieve sales targets and grow territories.
• Strong leadership, negotiation, and communication skills.
• Good analytical and problem‑solving abilities.
• Proficiency in MS Excel, CRM tools, and sales reporting systems.

Eligibility Criteria

• Bachelors degree in Business, Marketing, or related field (MBA preferred).
• Minimum 10+ years of sales experience in building materials/construction products.
• Prior experience in handling a territory/cluster independently.
• Willingness to travel extensively within the assigned region.