Area Sales Manager

POST A RESUME; Rajkot; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

POST A RESUME in India seeks an Area Sales Manager to drive sales, manage distributors, grow new product placement, and develop markets in the Rajkot/Jaipur region.

You will lead Sales Executives, monitor targets, and ensure visibility and compliance. MBA preferred with 5–10 years in FMCG General Trade; the role is on-site in Rajkot/Jaipur, with salary up to 15 LPA based on experience.

Qualifications

• 5–10 years of experience in Food and FMCG General Trade.
• Strong knowledge of local geography and market dynamics.
• Experience in distributor management, sales planning, and market execution.

Responsibilities

• Area Sales Operations & Market Hygiene: ensure product availability, visibility, and execution quality; maintain display, price discipline, stock freshness, and scheme implementation.
• Sales Execution & Target Achievement: drive primary and secondary sales; monitor daily/weekly performance of Sales Executives; implement monthly plans and visibility initiatives.
• Distributor Management: manage distributor operations including inventory, billing, claims, service level, and credit hygiene; review ROI and route adherence.
• Market Development & Expansion: conduct market surveys to identify new outlets; drive new product placement and coverage expansion; appoint new distributors.
• Team Management & Training: lead, coach, and motivate sales staff; train new employees; review field performance.
• Reporting & Compliance: submit daily/weekly/monthly reports; ensure compliance with policies and market norms; document feedback.

Skills

FMCG GT experience

Territory management

Distributor management

Communication skills

Negotiation skills

Team leadership

Reporting discipline

Market knowledge

Education

MBA

Job description

Role Overview

The Area Sales Manager (ASM) is responsible for driving sales execution, distributor management, new product placement, and area-level market development within an assigned geographic territory. The role demands strong market knowledge, team leadership, disciplined market working, and consistent performance reporting to the RSM / Dy. RSM.

Key Responsibilities

Area Sales Operations & Market Hygiene

• Conduct regular market visits in the assigned territory to ensure product availability, visibility, and execution quality.
• Maintain market hygiene standards including display, price discipline, stock freshness, and scheme implementation.
• Ensure regular service to retailers through distributor manpower.

Sales Execution & Target Achievement

• Drive primary and secondary sales for the allocated area.
• Monitor daily/weekly performance of Sales Executives/Sales Officers and guide them in achieving targets.
• Implement monthly sales plans, beat plans, and visibility initiatives.

Distributor Management

• Manage day-to-day distributor operations including inventory, billing, claims, service level, and credit hygiene.
• Review distributor ROI, manpower productivity, and route adherence.
• Resolve operational issues and ensure smooth coordination between company and distributor.

Market Development & Expansion

• Conduct market surveys to identify new outlets, gaps, and opportunities in the area.
• Drive new product placement, launch execution, and coverage expansion.
• Recommend and assist in appointing new distributors in uncovered or potential markets.

Team Management & Training

• Lead, coach, and motivate Sales Executives/Sales Officers in the assigned area.
• Conduct on-the-job training for new employees and ensure discipline and performance standards.
• Review field performance, beat adherence, and productivity of frontline manpower.

Reporting & Compliance

• Prepare and submit daily/weekly/monthly reports to the Dy. RSM.
• Maintain compliance with company policies, market working norms, and reporting standards.
• Ensure accurate and timely documentation, claim submissions, and market feedback.

Key Skills & Competencies

• Strong Food & FMCG General Trade experience (mandatory)
• Territory management and market execution
• Distributor management abilities
• Strong communication and negotiation skills
• Team handling and field training capability
• Analytical mindset and disciplined reporting
• Deep knowledge of local geography and market dynamics

Experience: Minimum 5 to 10 yearsin Food and FMCG General Trade

Industry Preference: FMCG / Snacks / Namkeen / Food industry mandatory

Education: MBA preferred

Location: Rajkot & Jaipur

Salary negotiable up to 15 LPA based on experience and current salary.