Area Sales Manager

Cartel Bros Private Limited; Pune District; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary and incentive structure

Travel and fieldwork allowances

Professional development and growth opportunities

Exposure to national brand building

Job summary

A premium alcobev company is seeking an ambitious Area Sales Manager in Pune District to manage and grow sales across on-trade and off-trade channels. You will be responsible for delivering sales targets, managing distributors, and executing trade promotions. Candidates must have over 5 years of experience in the alcobev industry and a strong understanding of trade dynamics. This role provides competitive compensation and development opportunities in a fast-growing company.

Qualifications

• 5+ years of relevant sales experience in the alcobev industry (on-trade and off-trade).
• In-depth understanding of the alcoholic beverages industry and trade dynamics.
• Retail execution and field sales coverage with targets.

Responsibilities

• Deliver monthly/quarterly sales targets for the assigned territory.
• Manage distributors and stockists for efficient supply chain.
• Execute trade promotions and market activations.
• Ensure effective branding and compliance at retail touchpoints.
• Track sales and prepare territory MIS reports.
• Guide and support sales executives and field staff.

Skills

Distributor management

Trade relationships

Retail execution

Sales target delivery

Education

Bachelor’s degree in Marketing or Business Administration

MBA preferred

Job description

We are looking for an ambitious and results-driven Area Sales Manager to manage and grow sales across on-trade and off-trade channels within the assigned territory. This role requires strong distributor management, trade relationships, retail execution, and a proven ability to deliver sales targets in a competitive alcobev market

Key Responsibilities

• Sales Execution - Deliver monthly/quarterly sales targets for the assigned territory. Ensure product placement, visibility, and availability across outlets.
• Channel & Distributor Management - Manage distributors and stockists for efficient supply chain and secondary sales. Drive performance and resolve operational issues. Build relationships with key accounts, retail partners, and HORECA outlets.
• Trade Marketing & Activations - Execute trade promotions, POSM deployment, and in-market activations in collaboration with the Trade Marketing team. Monitor competitor activities and suggest improvements.
• Retail Visibility & Merchandising - Ensure effective branding, display, and compliance at all retail touchpoints. Enhance in-store visibility for product recall and consumer engagement.
• Reporting & Market Insights - Track daily/weekly sales, monitor outlet performance, and prepare territory MIS reports. Share feedback on pricing, competitor activities, and market opportunities.
• Team & Market Development - Guide and support sales executives, promoters, and field staff in driving secondary sales. Expand coverage by identifying new outlets and accounts.

Key Skills & Competencies

• In-depth understanding of the alcoholic beverages industry and trade dynamics
• Strong understanding of the alcoholic beverages industry and trade channels.
• 5+ years of relevant sales experience in the alcobev industry (on-trade and off-trade).

Educational Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field
• MBA preferred

What We Offer

• Competitive salary and incentive structure
• Travel and fieldwork allowances
• Opportunity to work with a fast-growing premium alcobev company
• Professional development and growth opportunities
• Exposure to national brand building and regional expansion

Required Skills: On Trade, Off Trade