Area Sales Manager

Amartex; Panchkula; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Amartex in Panchkula invites applications for the ASM/RSM role in the Edible Oil / FMCG sector within Sales & Distribution for North India. The position covers Panchkula and the broader North India region.

You will lead distributors, manage frontline sales staff, develop territory plans, drive both primary and secondary sales, and ensure stock availability and promotional execution across general trade, modern trade, wholesale, HORECA and institutional channels.

Qualifications

• Experience in FMCG sales is beneficial.
• Strong distributor management and route planning skills.
• Willingness to travel across North India.

Responsibilities

• Achieve monthly, quarterly, and annual primary and secondary sales targets.
• Develop and implement territory-wise sales and distribution plans.
• Manage distributors, super stockists, wholesalers, retailers, and key accounts.
• Expand the distribution network and retail outlet coverage in the assigned territory.
• Increase product availability and ensure key SKUs stock.
• Drive sales of edible oil categories (mustard, soybean, sunflower, groundnut, etc.).
• Ensure implementation of schemes, promotions, offers and visibility activities.
• Conduct regular market visits to monitor product availability, retailer orders, pricing, schemes, demand and visibility.
• Coordinate with supply chain to ensure timely product availability.
• Prepare beat and route plans and monitor stock rotation and expiry risks.

Job description

Job Title: (ASM/RSM)
Industry: Edible Oil / FMCG
Department: Sales & Distribution
Job Location: Panchkula

Territory: North India

Key Responsibilities

• Achieve monthly, quarterly, and annual primary and secondary sales targets.
• Develop and implement territory-wise sales and distribution plans.
• Manage distributors, super stockists, wholesalers, retailers, and key accounts.
• Expand the distribution network and retail outlet coverage in the assigned territory.
• Increase numeric distribution and ensure availability of all key SKUs.
• Drive sales of different edible oil categories such as mustard oil, soybean oil, sunflower oil, groundnut oil, rice bran oil, palm olein, and blended oils, depending on the company's portfolio.
• Ensure effective implementation of company schemes, promotions, trade offers, and visibility activities.
• Conduct regular market visits to monitor:
• Product availability
• Retailer orders
• Competitor pricing
• Competitor schemes
• Market demand
• Product visibility
• Retailer feedback
• Manage and motivate Sales Officers, Territory Sales Representatives, and other frontline sales staff.
• Prepare beat plans, route plans, and ensure effective market coverage.
• Monitor distributor stock levels and ensure optimum inventory and stock rotation.
• Minimize expiry, leakage, damages, returns, and other stock-related losses.
• Monitor distributor outstanding and ensure timely collection as per company credit policy.
• Identify new distributors, wholesalers, retailers, and institutional customers.
• Develop business in general trade, modern trade, wholesale, HORECA, and institutional segments, wherever applicable.
• Track competitor brands, market prices, pack sizes, schemes, promotions, and new product launches.
• Provide regular market intelligence and competitor feedback to management.
• Coordinate with supply chain/logistics teams to ensure timely product availability.
• Ensure proper execution of new product launches and promotional campaigns.
• Maintain accurate sales reports, distributor data, outlet coverage, and other MIS.

Ensure compliance with company policies, sales processes, and commercial controls