Area Sales Manager

Sunlac Paints Limited; Maharashtra; Hybrid; INR 700,000 - 1,300,000; Full time

Job summary

Sunlac Paints Limited is seeking an Area Sales Manager to drive regional sales across Maharashtra, Madhya Pradesh and Telangana. You will lead a sales team, plan strategies, manage pipelines, and strengthen customer relationships to achieve targets.

The role demands strong leadership, market analysis, and collaboration with marketing and logistics to ensure timely product delivery. Join a growing industrial paints business and contribute to market expansion while maintaining high standards of

Qualifications

• Develop and implement sales strategies and plans for the assigned area to meet sales targets.
• Analyze market trends and competitor activities to identify growth opportunities and potential threats.
• Set realistic sales goals for the region, and design action plans to achieve them.
• Coordinate with senior management to ensure alignment with the overall business objectives.
• Lead and manage a team of sales representatives within the designated area.
• Provide coaching, training, and mentorship to enhance the sales teams skills and performance.
• Monitor the performance of individual salespeople and the team as a whole, offering feedback and setting targets for improvement.
• Conduct regular team meetings to discuss goals, updates, and challenges.
• Ensure that the sales team is equipped with the necessary tools, resources, and knowledge to meet targets.
• Manage sales pipelines, lead generation, and conversion strategies.
• Oversee the execution of promotional activities, product launches, and campaigns within the area.
• Coordinate the sales efforts with other departments (e.g., marketing, customer service) to ensure a seamless customer experience.
• Build and maintain strong relationships with key customers and clients in the region.
• Identify potential customers and establish new business partnerships.
• Address customer queries, complaints, and feedback in a timely manner.
• Ensure customer satisfaction and retention by delivering high-quality service and support.
• Regularly track and report sales performance, including sales figures, targets, forecasts, and achievements.
• Use data and analytics to monitor market trends and customer behavior.
• Provide detailed reports to senior management, highlighting successes, challenges, and areas of improvement.
• Analyze sales data to evaluate the effectiveness of sales campaigns and strategies.
• Identify and develop new business opportunities within the area to increase market share.
• Research and analyze competitors strategies to position the company more effectively in the market.
• Work on expanding the brand presence in untapped or underperforming areas.
• Ensure that the sales team meets the areas growth objectives by continually optimizing operations.
• Develop and manage budgets for the areas sales operations, ensuring optimal resource allocation.
• Oversee the allocation of resources, ensuring the sales team has what they need to succeed.
• Ensure that sales expenditures remain within budget while driving revenue.
• Ensure that the sales team has in-depth knowledge of the products or services being offered.
• Organize training sessions to keep the team updated on product features, benefits, and selling points.
• Act as a product expert and support the sales team during customer interactions.
• Collaborate with the marketing team to create region-specific campaigns or promotional offers.
• Work with logistics and supply chain teams to ensure timely delivery of products to customers.
• Coordinate with the finance team to resolve billing issues and discuss payment terms with clients.
• Ensure that all sales activities comply with company policies, ethical guidelines, and local regulations.
• Adhere to all health, safety, and industry-specific standards.
• Monitor the sales team to ensure ethical selling practices and the company's image are maintained.

Responsibilities

• Develop and implement sales strategies and plans for the assigned area to meet sales targets.
• Analyze market trends and competitor activities to identify growth opportunities and potential threats.
• Set realistic sales goals for the region, and design action plans to achieve them.
• Coordinate with senior management to ensure alignment with the overall business objectives.
• Lead and manage a team of sales representatives within the designated area.
• Provide coaching, training, and mentorship to enhance the sales teams skills and performance.
• Monitor the performance of individual salespeople and the team as a whole, offering feedback and setting targets for improvement.
• Conduct regular team meetings to discuss goals, updates, and challenges.
• Ensure that the sales team is equipped with the necessary tools, resources, and knowledge to meet targets.
• Manage sales pipelines, lead generation, and conversion strategies.
• Oversee the execution of promotional activities, product launches, and campaigns within the area.
• Coordinate the sales efforts with other departments (e.g., marketing, customer service) to ensure a seamless customer experience.
• Build and maintain strong relationships with key customers and clients in the region.
• Identify potential customers and establish new business partnerships.
• Address customer queries, complaints, and feedback in a timely manner.
• Ensure customer satisfaction and retention by delivering high-quality service and support.
• Regularly track and report sales performance, including sales figures, targets, forecasts, and achievements.
• Use data and analytics to monitor market trends and customer behavior.
• Provide detailed reports to senior management, highlighting successes, challenges, and areas of improvement.
• Analyze sales data to evaluate the effectiveness of sales campaigns and strategies.
• Identify and develop new business opportunities within the area to increase market share.
• Research and analyze competitors strategies to position the company more effectively in the market.
• Work on expanding the brand presence in untapped or underperforming areas.
• Ensure that the sales team meets the areas growth objectives by continually optimizing operations.
• Develop and manage budgets for the areas sales operations, ensuring optimal resource allocation.
• Oversee the allocation of resources, ensuring the sales team has what they need to succeed.
• Ensure that sales expenditures remain within budget while driving revenue.
• Ensure that the sales team has in-depth knowledge of the products or services being offered.
• Organize training sessions to keep the team updated on product features, benefits, and selling points.
• Act as a product expert and support the sales team during customer interactions.
• Collaborate with the marketing team to create region-specific campaigns or promotional offers.
• Work with logistics and supply chain teams to ensure timely delivery of products to customers.
• Coordinate with the finance team to resolve billing issues and discuss payment terms with clients.
• Ensure that all sales activities comply with company policies, ethical guidelines, and local regulations.
• Adhere to all health, safety, and industry-specific standards.
• Monitor the sales team to ensure ethical selling practices and the company's image are maintained.

Skills

Sales leadership

Team management

Market analysis

Customer relationship

Job description

Product Segment: Industrial Paints
Area of Operations and No of Vacancies :

Maharashtra - 02 Nos,

Madhya Pradesh - 02 Nos

Telangana - 02 Nos

Roles & Responsibility of Area Sales Manager (ASM)

Sales Strategy and Planning

• Develop and implement sales strategies and plans for the assigned area to meet sales targets.
• Analyze market trends and competitor activities to identify growth opportunities and potential threats.
• Set realistic sales goals for the region, and design action plans to achieve them.
• Coordinate with senior management to ensure alignment with the overall business objectives.

Team Management

• Lead and manage a team of sales representatives within the designated area.
• Provide coaching, training, and mentorship to enhance the sales teams skills and performance.
• Monitor the performance of individual salespeople and the team as a whole, offering feedback and setting targets for improvement.
• Conduct regular team meetings to discuss goals, updates, and challenges.

Sales Operations and Execution

• Ensure that the sales team is equipped with the necessary tools, resources, and knowledge to meet targets.
• Manage sales pipelines, lead generation, and conversion strategies.
• Oversee the execution of promotional activities, product launches, and campaigns within the area.
• Coordinate the sales efforts with other departments (e.g., marketing, customer service) to ensure a seamless customer experience.

Customer Relationship Management

• Build and maintain strong relationships with key customers and clients in the region.
• Identify potential customers and establish new business partnerships.
• Address customer queries, complaints, and feedback in a timely manner.
• Ensure customer satisfaction and retention by delivering high-quality service and support.

Reporting and Analysis

• Regularly track and report sales performance, including sales figures, targets, forecasts, and achievements.
• Use data and analytics to monitor market trends and customer behavior.
• Provide detailed reports to senior management, highlighting successes, challenges, and areas of improvement.
• Analyze sales data to evaluate the effectiveness of sales campaigns and strategies.

Market Expansion and Penetration

• Identify and develop new business opportunities within the area to increase market share.
• Research and analyze competitors strategies to position the company more effectively in the market.
• Work on expanding the brand presence in untapped or underperforming areas.
• Ensure that the sales team meets the areas growth objectives by continually optimizing operations.

Budget and Resource Management

• Develop and manage budgets for the areas sales operations, ensuring optimal resource allocation.
• Oversee the allocation of resources, ensuring the sales team has what they need to succeed.
• Ensure that sales expenditures remain within budget while driving revenue.

Product Knowledge and Training

• Ensure that the sales team has in-depth knowledge of the products or services being offered.
• Organize training sessions to keep the team updated on product features, benefits, and selling points.
• Act as a product expert and support the sales team during customer interactions.

Collaboration with Other Departments

• Collaborate with the marketing team to create region-specific campaigns or promotional offers.
• Work with logistics and supply chain teams to ensure timely delivery of products to customers.
• Coordinate with the finance team to resolve billing issues and discuss payment terms with clients.

Compliance and Standards

• Ensure that all sales activities comply with company policies, ethical guidelines, and local regulations.
• Adhere to all health, safety, and industry-specific standards.
• Monitor the sales team to ensure ethical selling practices and the company's image are maintained.