Area Sales Manager

Bajaj Consumer Care Ltd.; Ludhiana; Sur place; INR 900 000 - 1 300 000; Plein temps

Résumé du poste

Bajaj Consumer Care Ltd. is seeking an Area Sales Manager for Ludhiana to drive sales fulfilment in General Trade, expand the customer base and maximize revenue. The role involves implementing the distribution strategy, forecasting demand, and guiding the sales team to achieve targets.

The incumbent will monitor dealers, distributors and Sales Promoters, coordinate with marketing for campaigns, and ensure timely MIS reporting while building a strong brand presence in the region.

Qualifications

• 6-8 years of relevant experience in Sales (FMCG/Consumer Care Industry).
• Experience in General Trade sales and distribution management.
• Strong understanding of market conditions and brand development.

Responsabilités

• Understand the sales strategy for General Trade and achieve annual targets.
• Plan and implement distribution strategy to ensure optimal supply in the area.
• Monitor dealers, distributors and Sales Promoters to address performance gaps.
• Forecast demand with minimal schedule fluctuation and manage inventory.
• Coordinate with HR for support and training to the sales force.
• Provide customer feedback to marketing for campaigns and market penetration.
• Develop and guide the team, driving high performance and engagement.
• Ensure adherence to standard sales processes and MIS reporting.

Connaissances

Sales planning

Forecasting

Distributor management

Team development

Market expansion

Formation

Bachelor’s degree

MBA preferred

Description du poste

Position : Area Sales Manager - Ludhiana

Supervised by : Regional Sales Manager

Role Purpose

Role holder responsible for sales fulfilment and achievement in designated area and maximizing revenue, profitability and efficiency while expanding product and customer base to achieve larger organizational objectives.

Planning, Strategy & Financials

Understand the sales strategy for the General Trade business at BCCL for the achievement of annual sales targets, expansion and retention of market / customer base and development of a strong brand proposition

Provide inputs to the Sales Manager regarding the trends, product portfolio in terms of sales volume, product mix and market conditions

Understand and support development of the Distribution strategy to ensure optimal supply of goods based on market requirements across the designated area

Monitor the activities performed by the dealers and distributors, Sales Promoters in the allocated area and address any performance gap

Conduct market research and create reports on future changes in the FMCG business for Sales Manager

Operational/ Functional

Take responsibility for implementation of the sales strategy in given territory through the cascade of performance goals and ensures their constant review

Ensure accurate demand forecasting for designated region factoring constraints and contingencies with minimum fluctuation from planned schedules

Ensure optimal inventory management and monitor effectiveness of channel partners in the region

Provide end customer feedback to marketing team to design differentiated marketing campaign and boost brand recall and market penetration in the respective state

Coordinate with sales HR to provide administrative and infrastructural support for sales force within the allocated area

People/ Self Development

Review and monitor performance of team members’ and provide requisite developmental support/ inputs

Drive high performance and recommend training as required for team's continuous development

Develop the team and update their knowledge base to cater the organization need

Enhance engagement levels of the team, thereby increasing employee satisfaction in the department

Policies, Processes and Procedures

Ensure adherence to standard framework and uniform processes for sales and distribution department in allocated area

Monitor timely collections of all required data management and ensure documentation and preparation of all MIS Reports etc

Propose and develop effective and efficient sales structure to maximize coverage and productivity

Knowledge and Experience

6-8 years of relevant experience in Sales (FMCG/Consumer Care Industry)

Education and Certifications

Bachelor’s degree . MBA is preferred