Area Sales Manager

Skywings Advisors Pvt. Ltd.; India; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Skywings Advisors Pvt. Ltd. in India seeks an Area Sales Manager to drive growth in FMCG spices and food products. You will strengthen distribution networks, appoint dealers, and lead a sales team to ensure market penetration.

The role requires hands-on field leadership, extensive travel, and a Go‑getter attitude to achieve monthly and quarterly targets while optimizing stock, visibility, and promotions across General Trade, Kirana, and Modern Trade formats.

Qualifications

• Graduate or MBA in Sales & Marketing.
• Minimum 2–3 years as a salesperson.
• Experience in FMCG channel sales.
• Experience in spices/oil/staples advantageous.

Responsibilities

• Oversee and optimize primary and secondary sales through the distribution network.
• Identify and onboard new distributors and dealers.
• Meet and exceed sales targets with promotions.
• Travel extensively (70–80%) to visit retailers and distributors.

Skills

Field Sales

Team Leadership

SFA Software

Retail Channel Knowledge

Education

Graduate / MBA in Sales & Marketing

Tools

SFA Software

Job description

Profile :- Area Sales Manager (ASM)

Experience: 5 8 years in FMCG/Food Industry

Industry: FMCG / Food & Beverages / Spices

Job Purpose

We are looking for a high-energy Area Sales Manager to drive growth and market penetration. The ideal candidate will be responsible for strengthening existing distribution network, appointing new dealers, and leading a team of sales executives to ensure that our authentic spices reach every household.

Key Responsibilities

• 1. Channel Sales & Distribution Management
  Oversee and optimize the primary and secondary sales through the existing distribution network.
  Ensure product availability and visibility across all retail formats (General Trade, Modern Trade, and Kirana stores).
  Monitor distributor health, including stock levels, credit limits, and ROI.
• 2. New Dealer & Distributor Appointment
  Actively identify and onboard new high-potential distributors and dealers to expand the market footprint.
  Conduct market mapping to identify "white spaces" where the brand is underrepresented.
  Lead the negotiation and documentation process for new channel partners.
• 3. Sales Strategy & Execution
  Meet and exceed monthly, quarterly, and annual sales targets.
  Implement company schemes, trade promotions, and consumer offers effectively at the ground level.
  Analyse competitor activity (pricing, schemes, new launches) and provide actionable insights to the management.
  Identify standard client and convert them into key accounts, focused on long-term value, partnership, and mutual growth.
• 4. Field Leadership & Traveling
  Hiring of new field staff
  Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned territory to visit retailers /distributors.
  Conduct joint field visits with Sales Executives/SRs to coach them and build strong market relationships.

Candidate Profile

• Education: Graduate / MBA in Sales & Marketing preferred.
• Experience:
  o Proven track record in FMCG Channel Sales, specifically in the Spices, Oil, or Staples industry.
  o Experience as salesperson for at least 2-3 years.
  o Experience in overseeing Below-the-line (BTL) activities.
• Local Expertise: Deep understanding of the geography and local trade dynamics.
• Sales Enthusiast: A "go-getter" attitude with a passion for field sales and achieving numbers.
• Communication: Fluent in Local language and Hindi; basic English is a plus.
• Skills: Ability to work in Sales Force Automation (SFA) Software
• Leadership: Ability to lead and motivate a team of field staff.

Thanks & Regards,

Sanyukta