Area sales manager

Recex Pvt Ltd.; Chennai District; On-site; INR 335,000 - 670,000; Full time

Job summary

Hathi Masala – Gandhi Spices Pvt Ltd invites an Area Sales Manager to drive growth in Chennai (TN) and Kolkata (WB). The role leads a sales team, strengthens distribution networks, and expands dealer networks to ensure authentic spices reach households.

The ideal candidate should have 5–8 years in FMCG/Food & Beverages, with strong channel sales experience and leadership skills. Travel is extensive as part of the role.

Qualifications

• Graduate/MBA in Sales & Marketing required or preferred.
• 5–8 years in FMCG/Food industry experience.
• Experience in channel sales, distribution, and BTL activities is essential.

Responsibilities

• Oversee primary and secondary sales through the distribution network.
• Identify and onboard new dealers and distributors to expand market reach.
• Lead sales strategy, promotions, and execution to meet targets.
• Travel extensively (up to 70–80%) within the territory to visit retailers and distributors.

Skills

Channel Sales

Distributor Management

Sales Strategy

Field Leadership

Travel Management

Education

Graduate / MBA in Sales & Marketing

Tools

SFA Software

Job description

Job Description: Area Sales Manager (ASM)
Location: Chennai (TN) & Kolkata (WB)
Company: Hathi Masala – Gandhi Spices Pvt Ltd
Experience: 5–8 years in FMCG/Food Industry
Industry: FMCG / Food & Beverages / Spices
Salary: 30000 TO 60000 per month including TA/DA

Job Purpose

We are looking for a high-energy Area Sales Manager to drive growth and market penetration. The ideal candidate will be responsible for strengthening our existing distribution network, appointing new dealers, and leading a team of sales executives to ensure that our authentic spices reach every household.

Key Responsibilities

• 1. Channel Sales & Distribution Management
  Oversee and optimize the primary and secondary sales through the existing
  distribution network.
  Ensure product availability and visibility across all retail formats (General Trade,
  Modern Trade, and Kirana stores).
  Monitor distributor health, including stock levels, credit limits, and ROI.
• 2. New Dealer & Distributor Appointment
  Actively identify and onboard new high-potential distributors and dealers to expand
  the market footprint.
  Conduct market mapping to identify "white spaces" where the brand is
  underrepresented.
  Lead the negotiation and documentation process for new channel partners.
• 3. Sales Strategy & Execution
  Meet and exceed monthly, quarterly, and annual sales targets.
  Implement company schemes, trade promotions, and consumer offers effectively at
  the ground level.
  Analyse competitor activity (pricing, schemes, new launches) and provide actionable
  insights to the management.
  Identify standard client and convert them into key accounts, focused on long-term
  value, partnership, and mutual growth.
• 4. Field Leadership & Traveling
  Hiring of new field staff
  Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned
  territory to visit retailers /distributors.
  Conduct joint field visits with Sales Executives/SRs to coach them and build strong
  market relationships.

Candidate Profile

Education: Graduate / MBA in Sales & Marketing preferred.
Experience:
- Proven track record in FMCG Channel Sales, specifically in the Spices, Oil, or Staples
industry.
- Experience as salesperson for at least 2-3 years.
- Experience in overseeing Below-the-line (BTL) activities.
Local Expertise: Deep understanding of the geography and local trade dynamics.
Sales Enthusiast: A "go-getter" attitude with a passion for field sales and achieving numbers.
Communication: Fluent in Local language and Hindi; basic English is a plus.
Skills: Ability to work in Sales Force Automation (SFA) Software
Leadership: Ability to lead and motivate a team of field staff.