Area Sales Manager

Ravindra Group; India; On-site; INR 550,000 - 900,000; Full time

Job summary

Ravindra Group of Companies seeks a dynamic Area Sales Manager to expand sales and distribution across General Trade, HoReCa, Institutional Sales and other B2B channels.

You will identify new markets, appoint distributors, strengthen the distribution network and build strong relationships with buyers and accounts while aiming for targets across edible oils, besan, atta and other packaged foods.

Qualifications

• Experience in Food / FMCG sales.
• Strong network of distributors, wholesalers, retailers or institutional buyers.
• Proven ability to generate new business and achieve sales targets.
• Strong negotiation, communication and relationship-management skills.
• Willingness to travel extensively for business development.
• Experience in General Trade, Distributor Sales, HoReCa and Institutional Sales is a plus.
• Experience in edible oils, besan, atta/flour, pulses, staples or packaged foods is highly relevant.

Responsibilities

• Drive sales growth across General Trade, Distribution, HoReCa, Institutional Sales, and other B2B channels.
• Identify and develop new markets, customers, distributors, wholesalers, retailers and channel partners.
• Appoint new distributors and strengthen the existing distribution network.
• Build strong relationships with distributors, retailers, wholesalers, HoReCa buyers and key accounts.
• Achieve primary and secondary sales targets.
• Generate new business opportunities and increase market penetration.
• Conduct regular market visits and identify high-potential sales opportunities.
• Monitor competitor activity, pricing and market trends.
• Negotiate commercial terms with customers and channel partners.
• Ensure timely collections and maintain healthy outstanding levels.
• Coordinate with internal teams for stock availability, promotions and market requirements.
• Prepare regular sales reports and provide market feedback to management.

Skills

FMCG sales

General Trade

Distributor sales

HoReCa

Negotiation

Relationship mgmt

Market development

Travel ready

Channel development

Target achievement

Retail network

Job description

Ravindra Group of Companiesis looking for a dynamic, target-driven and experiencedArea Sales Managerto help expand our sales and distribution across multiple channels.

Employment Type:Full-time

Location:Market-Based

Position:Area Sales Manager

Industry:Food / FMCG

Key Responsibilities

• Drive sales growth acrossGeneral Trade, Distribution, HoReCa, Institutional Sales, and other B2B channels
• Identify and develop new markets, customers, distributors, wholesalers, retailers and channel partners
• Appoint new distributors and strengthen the existing distribution network
• Build strong relationships with distributors, retailers, wholesalers, HoReCa buyers and key accounts
• Achieve primary and secondary sales targets
• Generate new business opportunities and increase market penetration
• Conduct regular market visits and identify high-potential sales opportunities
• Monitor competitor activity, pricing and market trends
• Negotiate commercial terms with customers and channel partners
• Ensure timely collections and maintain healthy outstanding levels
• Coordinate with internal teams for stock availability, promotions and market requirements
• Prepare regular sales reports and provide market feedback to management

Candidate Requirements

• Prior experience inFood / FMCG Salesis strongly preferred
• Experience inGeneral Trade, Distributor Sales, HoReCa, Institutional Saleswill be an advantage
• Strong existing network of distributors, wholesalers, retailers or institutional buyers is preferred
• Proven ability to generate new business and achieve sales targets
• Strong negotiation, communication and relationship-management skills
• Ability to independently develop new markets and sales channels
• Willingness to travel extensively for business development
• Target-oriented, proactive and commercially driven mindset
• Experience in categories such asedible oils, besan, atta/flour, pulses, staples or packaged foodswill be highly relevant.
• We are looking for someone who cantake ownership of sales growth, open new markets and build long-term business relationships.