Area Sales Manager

Egg Break; Hyderabad; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Egg Break is seeking an Area Sales Manager to drive B2B sales and territory expansion across bakeries, cafes, restaurants, cloud kitchens, hotels, and other foodservice accounts. The role targets 6-10+ years in HoReCa or FMCG sales, with a proven track record in outlet acquisition, revenue growth, and strong negotiation and relationship-building skills.

You will map territories, build a robust pipeline, travel within the territory, and coordinate with supply chain to ensure timely deliveries and

Qualifications

• 6–10+ years of HoReCa, foodservice, bakery, dairy, FMCG or perishable-product sales.
• Proven track record in B2B field sales and revenue generation.
• Strong territory management and execution skills.
• Willingness to travel extensively within the territory.
• Experience managing independent foodservice accounts preferred.

Responsibilities

• Map territories and identify potential foodservice and institutional customers.
• Acquire new outlets and build a strong pipeline of prospective accounts.
• Conduct product sampling, demonstrations, and commercial negotiations to convert prospects into customers.
• Drive repeat orders, revenue growth, and customer retention across assigned territories.
• Develop strong relationships with chefs, procurement teams, outlet owners, and decision-makers.
• Manage sales targets, account-wise performance, pricing, collections, and sales reporting.
• Coordinate with supply chain and operations teams to ensure timely deliveries and customer satisfaction.
• Monitor competitor activity, market trends, and opportunities for territory expansion.

Skills

Territory management

B2B sales

Negotiation

Relationship building

Sales reporting

Job description

Area Sales Manager Foodservice & Independent Accounts

Experience: 6-10+ years

Industry: FMCG / Food & Beverage / Bakery / Dairy / Perishables

Job Summary

We are looking for a results-driven Area Sales Manager to drive B2B sales and territory expansion across bakeries, cafs, restaurants, cloud kitchens, hotels, and other foodservice accounts.

Key Responsibilities

• Map territories and identify potential foodservice and institutional customers.
• Acquire new outlets and build a strong pipeline of prospective accounts.
• Conduct product sampling, demonstrations, and commercial negotiations to convert prospects into customers.
• Drive repeat orders, revenue growth, and customer retention across assigned territories.
• Develop strong relationships with chefs, procurement teams, outlet owners, and decision-makers.
• Manage sales targets, account-wise performance, pricing, collections, and sales reporting.
• Coordinate with supply chain and operations teams to ensure timely deliveries and customer satisfaction.
• Monitor competitor activity, market trends, and opportunities for territory expansion.

Candidate Profile

• 6-10+ years of experience in HoReCa, foodservice, bakery, dairy, FMCG, or perishable-product sales.
• Proven track record in B2B field sales, outlet acquisition, and revenue generation.
• Strong territory management, negotiation, relationship-building, and execution skills.
• Willingness to travel extensively within the assigned territory.
• Experience managing independent foodservice accounts is highly preferred.

Key Success Metrics:

New outlet acquisition, monthly revenue, repeat-order rate, territory coverage, and collection efficiency.