Area Sales Manager

Aaradhya Group; Guna District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Aaradhya Group in India is seeking an Area Sales Manager (Seeds & Pesticides) with 10+ years in the seeds and pesticides sector to lead sales strategies and manage channel partners across the territory.

The role requires strong farmer engagement, distributor management, and proven leadership to drive growth and collections while expanding market presence in a competitive agri-market.

Qualifications

• Graduate in Agriculture or related field; B.Sc. Agriculture preferred.
• Minimum 10+ years of experience in seeds and pesticides sales in the same industry.
• Strong knowledge of seed varieties, crop protection products, pesticides, and agricultural markets.
• Proven experience in dealer/distributor appointment and channel development.

Responsibilities

• Develop and execute sales strategies to achieve sales and collection targets for seeds and pesticides.
• Manage distributors, dealers, retailers, and other channel partners in the assigned territory.
• Identify new business opportunities and expand market presence.
• Lead, guide, and monitor the sales team to achieve business objectives.
• Develop strong relationships with farmers, dealers, distributors, and key market stakeholders.
• Monitor competitor activities, market trends, product demand, and pricing.
• Plan and execute farmer meetings, product demonstrations, field activities, and promotional campaigns.
• Ensure timely collection of outstanding payments and maintain healthy dealer relationships.
• Prepare sales forecasts, monthly sales plans, and regular performance reports.
• Coordinate with management and other departments to ensure smooth sales operations.

Skills

Sales leadership

Channel development

Team management

Dealer/distributor management

Negotiation

Market development

Education

B.Sc. Agriculture

Job description

Job Description:

Job Description (JD) – Area Sales Manager (Seeds & Pesticides)

Position: Area Sales Manager (ASM)

Industry: Agriculture – Seeds & Pesticides

Experience: Minimum 10+ Years in the Same Industry

Department: Sales & Marketing

Job Location: As per Company Requirement

Job Summary

We are looking for an experienced and result-oriented Area Sales Manager with strong knowledge of seeds and pesticides sales. The candidate should have a proven track record in agricultural sales, dealer and distributor management, market development, and team handling.

Key Responsibilities

• Develop and execute sales strategies to achieve sales and collection targets for seeds and pesticides.

• Manage distributors, dealers, retailers, and other channel partners in the assigned territory.

• Identify new business opportunities and expand market presence.

• Lead, guide, and monitor the sales team to achieve business objectives.

• Develop strong relationships with farmers, dealers, distributors, and key market stakeholders.

• Monitor competitor activities, market trends, product demand, and pricing.

• Plan and execute farmer meetings, product demonstrations, field activities, and promotional campaigns.

• Ensure timely collection of outstanding payments and maintain healthy dealer relationships.

• Prepare sales forecasts, monthly sales plans, and regular performance reports.

• Coordinate with management and other departments to ensure smooth sales operations.

Required Qualifications & Skills

• Graduate in Agriculture or a related field; B.Sc. Agriculture will be preferred.

• Minimum 10+ years of experience in seeds and pesticides sales in the same industry.

• Strong knowledge of seed varieties, crop protection products, pesticides, and agricultural markets.

• Proven experience in dealer/distributor appointment and channel development.

• Excellent team management, negotiation, communication, and leadership skills.

• Strong understanding of sales targets, market expansion, and collection management.

• Willingness to travel extensively within the assigned territory.