Area Sales Manager

Stefab; Delhi; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Stefab is seeking an Area Sales Manager to drive growth across Delhi, Haryana, and Jaipur by expanding the customer base and strengthening our market presence. You will develop sales strategies, manage relationships, and lead a team to achieve revenue targets.

The ideal candidate will have 5–8 years in capital/B2B sales within the mechanical/electrical sector, strong leadership, and proven ability to close complex deals while mentoring others.

Qualifications

• MBA / M.Com / BBA / B.Com / BE / BTech in Mechanical or Electrical preferred.
• 5–8 years in capital, direct, or B2B sales in mechanical/electrical.
• Experience managing sales teams and territory development.
• Proven ability to achieve targets.

Responsibilities

• Create and execute strategic sales plans to expand the customer base and increase market share.
• Achieve sales growth and revenue targets by effectively managing sales activities.
• Develop and implement business plans to strengthen the company's presence in the assigned territory.
• Set sales objectives, provide coaching, and monitor performance.
• Build and maintain strong, long-term customer relationships by understanding their requirements.
• Prepare and present sales reports, revenue forecasts, and expense reports to management.
• Identify new market opportunities, customer segments, and competitor activities.
• Manage the sales pipeline to achieve and exceed targets.
• Generate new business opportunities and increase sales with existing customers.
• Maintain regular contact with customers to ensure high levels of customer satisfaction.
• Ensure all business activities are conducted according to company values, policies, ethics, and code of conduct.

Skills

Communication skills

Direct Sales

B2B Sales

Leadership

Heavy Equipment

Industry knowledge

Mentoring

Coaching

People management

Professionalism

Networking

Industry events

Sales lifecycle

Education

MBA / M.Com / BBA / B.Com / BE / BTech (Mechanical/Electrical)

Job description

Job Summary

We are looking for a high-performing Area Sales Manager to drive sales growth and achieve revenue targets by expanding our customer base and strengthening market presence. The selected candidate will be responsible for developing sales strategies, managing customer relationships, and ensuring business growth in the assigned territory.

Required Skills

• Excellent written and verbal communication skills in English and Hindi.
• Strong experience in Direct Sales and B2B sales.
• Excellent leadership and team management abilities.
• Prior experience in the Heavy Equipment/CAPEX industry.
• Strong business sense and industry knowledge.
• Excellent mentoring, coaching, and people management skills.
• Professional personality and presentable appearance for customer/client meetings.
• Strong networking and relationship-building skills.
• Experience in attending seminars, exhibitions, conferences, and industry events.
• Proven track record of consistently achieving or exceeding sales targets.
• Ability to communicate, present, and influence effectively at all levels.
• Strong ability to manage the complete sales process from planning to closure.

Responsibilities & Duties

• Create and execute strategic sales plans to expand the customer base and increase market share.
• Achieve sales growth and revenue targets by effectively managing sales activities.
• Develop and implement business plans to strengthen the company's presence in the assigned territory.
• Set sales objectives, provide coaching, and monitor performance.
• Build and maintain strong, long-term customer relationships by understanding their requirements.
• Prepare and present sales reports, revenue forecasts, and expense reports to management.
• Identify new market opportunities, customer segments, and competitor activities.
• Manage the sales pipeline to achieve and exceed targets.
• Generate new business opportunities and increase sales with existing customers.
• Maintain regular contact with customers to ensure high levels of customer satisfaction.
• Ensure all business activities are conducted according to company values, policies, ethics, and code of conduct.

Qualification & Experience

• MBA / M.Com / BBA / B.Com / B.E. / B.Tech (Mechanical/Electrical).
• 5-8 years of experience in Capital Sales, Direct Sales, or B2B Sales, preferably from the Mechanical & Electrical industry.
• Reporting to the Business Head.

Location: Delhi, Haryana & Jaipur