Area Sales Manager

Whirlpool, Inc.; Dehradun; On-site; INR 600,000 - 900,000; Full time

Job summary

Whirlpool of India Limited seeks a results-driven Channel Sales professional to deliver targeted volume in the defined territory. You will drive primary and secondary sales across channels, while building and maintaining strong relationships with key state-level partners to enhance market presence and counter performance.

Responsibilities include account reconciliation, display adherence, pricing benchmarking, and ensuring effective planogram execution to sustain competitive advantage.

Qualifications

• 6-8 years of post-graduate sales experience in FMCD/FMCG/Paint/Tyre industries.
• Post Graduation (Full Time or Part Time) is highly preferred.
• Whirlpool India values diversity and equal employment opportunity.

Responsibilities

• Achieve sales targets for the defined territory.
• Expand and manage sales network with dealers and distributors.
• Engage trade schemes and maintain commercial hygiene.
• Build long-term relationships with business partners and drive channel growth.
• Lead lead management, sales and business development for the region.
• Analyze competition and report MIS data.
• Implement credit policy to minimize DSO and improve collections.
• Ensure proper channel management and compliance.

Skills

Channel sales

Retail partnerships

Education

Postgraduate degree

Job description

Whirlpool of India Limited, headquartered in Gurugram, is a leading home appliances company dedicated to enhancing life at home and inspiring generations through its trusted brands. The company operates three state‑of‑the‑art manufacturing facilities in Faridabad, Pune & Puducherry, each reflecting Whirlpool's commitment to providing best‑in‑class consumer solutions. Further driving innovation, the company has a Technology & Engineering Center, where India's world‑class talent architects the next generation of home innovation. In the 2024-25 fiscal year, Whirlpool of India reported approximately INR 8110 Cr in annual revenue and employed 2193 people. More information is available at www.india.whirlpool.in

The team you will be a part of

The Channel Sales (Commission) team is responsible for selling products and services to a wide range of highly complex or major accounts and customers and execution of sales plans, targets and budgets within the overall regional and business unit sales strategy. Accountable for increasing sales/client ratio and expanding customer base.

This role in summary

Responsible for delivering targeted volume of primary and secondary of defined territory/channel/trade.

Responsible for handling and driving retail executives to drive sell out in counters, responsible for building and maintaining good relationship with key state holders at partner level.

Responsible for account reconciliation and process implementation, responsible for product placement and display adherence, responsible for driving right mix at counters and monitor competition product/pricing/placement etc

Your responsibilities will include

• Achieve sales target for territory.
• Sales network expansion and management. Provide dealers and distributors in the area about information with new or improved products and services in order to improve sales in the area.
• Engaging trade schemes and maintaining commercial hygiene.
• Work continuously towards improvement of the channel.
• Maintaining a long‑term relationship with our business partners.
• Responsible for entire gamut of lead management, sales and business development for the region.
• Analyzing competition scenario and reporting the same - MIS Reporting.
• Implementation of credit policy, minimize daily sales outstanding and increase collections.
• Ensuring proper chain management and handling compliance issues
• Demonstrate the whirlpool values in day to day activities.
• Taking care of key accounts and accounts which includes channel sales, maintaining planogram with competitive benchmarking, maintaining display, scheme working, sign off and reconciliation.

Preferred skills and experiences

Candidate should have atleast 6-8 Years of post graduate experience in Sales in FMCD/FMCG/Paint/Tyre industry

Post Graduation (Full Time or Part Time) is highly preferred.

At Whirlpool India, we value and celebrate diversity.

Whirlpool India is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.