Area Sales Manager

Growth For Impact; Chhindwara; On-site; INR 600,000 - 900,000; Full time

Job summary

Growth For Impact is seeking a dynamic B2B sales professional in India to develop and execute regional distributor strategies for solar products. You will manage a network of distributors, conduct field visits, onboard new partners, and drive demand through promotional campaigns and training.

The role requires strong negotiation, communication, and CRM proficiency, with willingness to travel across regions to support distributor activities and client engagements.

Qualifications

• Bachelor’s degree in Business Administration, Engineering, or a related field.
• 1+ year of proven experience in B2B sales, preferably within renewable energy, solar, or related industries.
• Demonstrated success in managing and growing a distributor network with measurable results.
• Strong understanding of solar PV systems, installation processes, and end-user applications in commercial and industrial sectors.
• Excellent negotiation, communication, and interpersonal skills with the ability to influence and lead.
• Proficient in CRM tools and sales analytics platforms for tracking performance and forecasting.

Responsibilities

• Develop and execute regional sales strategies to achieve revenue targets.
• Build and maintain relationships with a network of B2B distributors.
• Conduct regular field visits to monitor sales performance and provide product training.
• Identify and onboard new distributors in target markets.
• Analyze market trends and competitor activity to refine sales tactics.
• Collaborate with marketing and product teams to launch promotions through distributors.
• Prepare and present sales reports, forecasts, and dashboards to leadership.
• Lead distributor incentive programs and ensure timely promotions and rebates.
• Provide ongoing coaching to distributors to boost sales capability and product knowledge.
• Ensure compliance with company policies, pricing structures, and sales protocols.

Skills

Distributor management

CRM proficiency

Sales analytics

Negotiation

Communication

Independent work

Education

Bachelor's degree in Business Administration, Engineering, or related field

Tools

CRM software

MS Excel

Job description

ROLE

• Develop and execute regional sales strategies to achieve quarterly and annual revenue targets.
• Manage and build strong relationships with a network of B2B distributors, ensuring alignment with company goals and performance standards.
• Conduct regular field visits to distributors to monitor sales performance, provide product training, and resolve operational challenges.
• Identify and onboard new distributors in target markets, expanding distribution coverage and market reach.
• Analyze market trends, competitor activity, and customer feedback to refine sales tactics and improve market positioning.
• Collaborate with marketing and product teams to launch promotional campaigns and drive demand generation through distributor channels.
• Prepare and present detailed sales reports, forecasts, and performance dashboards to senior leadership.
• Lead distributor incentive programs and ensure timely execution of sales promotions and rebates.
• Provide ongoing coaching and support to distributors to enhance their sales capabilities and product knowledge.
• Ensure compliance with company policies, pricing structures, and sales protocols across all distributor touchpoints.

REQUIREMENTS

• Bachelor’s degree in Business Administration, Engineering, or a related field.
• 1+ year of proven experience in B2B sales, preferably within the renewable energy, solar, or related industries.
• Demonstrated success in managing and growing a distributor network with measurable results.
• Strong understanding of solar PV systems, installation processes, and end-user applications in commercial and industrial sectors.
• Excellent negotiation, communication, and interpersonal skills with the ability to influence and lead.
• Proficient in CRM tools and sales analytics platforms for tracking performance and forecasting.
• Willingness to travel frequently across assigned regions to support distributor activities and client engagements.
• Ability to work independently with minimal supervision while maintaining high accountability and performance standards.