Area Sales Manager

AWL Agri Business Ltd; Chennai District; On-site; INR 600,000 - 900,000; Full time

Job summary

AWL Agri Business Ltd in Chennai is seeking a field sales professional to cover a defined area, driving both primary and secondary sales with distributors and building a robust distribution network.

You will identify new FS accounts, nurture relationships with key customers and government bodies, negotiate for rates, and coordinate with BDEs to ensure timely execution and onboarding. This role demands proactive outreach and strong stakeholder management.

Responsibilities

• Will be allotted an area and generate new business; responsible for primary and secondary sales from distributors.
• Identify incremental business opportunities by acquiring new FS Accounts and increase revenue in the location.
• Ensure representation of clients, communicating with key customers until handover to distributor or depot/BDE.
• Build relationships with key customers to position the company and leverage business opportunities in the location.
• Acquire new clients in the geographical scope.
• Monitor and achieve KPIs determined by market conditions.
• Understand dynamics of primary and secondary sales, streamline and appoint FS exclusive distribution network; synchronize BDEs.
• Improve relationships with existing FS distributors, key customers and government institutions; address and resolve issues promptly.
• Provide rates to distributors, take bookings, and send proposals to key customers.
• Guide the BDEs and assist in day-to-day work.
• Arrange weekly meetings to monitor primary/secondary and new customer enhancement.
• Inventory management of distributors and product sampling with prospective customers.
• Daily calling routines: 3 new calls / 4 follow-ups / 3 courtesy calls and manage customer data.
• Product sampling with prospective customers.

Skills

Distributor Management

Sales Planning

Client Relationship

Negotiation

Job description

• ASM-FSD- Will be allotted area and generate new business as well as, will be responsible for primary/Secondary sales from Distributors.
• Identify incremental business opportunities by acquiring new FS Accounts and increase revenue for company in the respective location.
• Ensure representation of clients, communicating with the key customers of as required on matters, till such time the implementation is done and handover to concern distributor or Depot/BDE.
• Build relationship with key customers to position, the company to leverage business opportunities in respective location.
• Acquire new clients in his respective geographical scope.
• Monitor & achieve KPI's determined upon market condition.
• To understand Dynamics of primary & secondary sales, steam lining & new appointment of FS exclusive distribution network and also synchronize the working of BDE's.
• Improve relationship with existing FS distributors, key customers, Big Government institutions by providing them right products and company of the services and address their issues & resolve them in time.
• Give rates to distributors and take booking from them, also send proposal to key customers.
• Guide the BDE's and help them in Day-to-Day working.
• Arrange weekly meeting to monitor- Weekly- Primary/secondary / New customers enhancement of the customers.
• Inventory management of the distributors and products sampling with prospective customers.
• Daily Calling of (3 New Call/4 Follow Up Calls/ 3 courtesy Calls) & Customers Data Management.
• Products sampling with prospective customers.