Area Sales Manager

Brandbridge Networks; Chennai District, Bengaluru, Mumbai; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Brandbridge Networks is seeking a high-impact field sales leader to drive city-wide GMV targets and manage a sales force of about 30 Sales Executives in the Modern Trade arena.

You will run daily sales beats, optimize assortment, coordinate activations, monitor sell-through and stock, and ensure timely handoffs with the BD Manager across ~450 outlets. Prior MT/SAMT experience is essential.

Qualifications

• Graduate mandatory.
• MBA preferred.
• Experience in Modern Trade (MT) and/or Standalone Modern Trade (SAMT).
• Category experience in Food & Beverage is required.

Responsibilities

• Own city GMV target and sell-through performance across ~450 outlets.
• Run daily sales beats through Sales Executive team (~30 SEs).
• Drive replenishment orders - reorder cadence, velocity tracking, stock correction.
• Enforce assortment discipline - outlet segmentation drives what goes where.
• Execute brand activations as per Brand Activation Calendar and agreements.
• Own ongoing in-store marketing activities - sampling, displays, promotions.
• Coordinate merchandising and activation execution within the city.
• Track and report sell-through velocity, reorder rates, and activation lift at store level.
• Manage ~30 Sales Executives - hiring, daily task allocation, performance tracking.
• Design and execute beat plans and coverage norms for the city.
• Coordinate with BD Manager on store readiness and activation handoff.
• Escalate non-compliant stores or underperforming SKUs.

Skills

Sales leadership

Field sales

Team management

Education

Graduate

MBA

Job description

Role & responsibilities:

• Own city GMV target and sell-through performance across ~450 outlets
• Run daily sales beats through Sales Executive team (~30 SEs)
• Drive replenishment orders - reorder cadence, velocity tracking, stock correction
• Enforce assortment discipline - outlet segmentation drives what goes where
• Execute brand activations as per Brand Activation Calendar and agreements
• Own ongoing in-store marketing activities - sampling, displays, promotions
• Coordinate merchandising and activation execution within the city
• Track and report sell-through velocity, reorder rates, and activation lift at store level
• Manage ~30 Sales Executives - hiring, daily task allocation, performance tracking
• Design and execute beat plans and coverage norms for the city
• Coordinate with BD Manager on store readiness and activation handoff
• Escalate non-compliant stores or underperforming SKUs

Preferred candidate profile:

• Graduate is mandatory; MBA is preferred.
• Mandatory experience in Modern Trade (MT) and/or Standalone Modern Trade (SAMT).
• Candidates with only General Trade (GT) experience will not be considered.
• Mandatory category experience in Food & Beverage.
• Experience in the Personal Care category is preferred.
• Proven experience managing field sales teams of approximately 20 Sales Executives.
• Open to candidates from both established and smaller FMCG companies with relevant experience.
• Exposure to Profit & Loss (P&L) management is preferred.