Area Sales Manager - General Trade

Swiss Beauty; Kolkata Metropolitan Area; On-site; INR 650,000 - 1,050,000; Full time

Job summary

Swiss Beauty, a fast-growing beauty and cosmetics brand in India, is looking for an Area Sales Manager to drive sales growth across BA and Non-BA channels in the Kolkata region. You will manage Beauty Advisors, expand the distributor network, and ensure strong brand visibility in outlets and markets.

The role requires 5-8 years in beauty/FMCG with leadership, communication, and relationship skills. MBA in Sales/Marketing preferred.

Qualifications

• MBA in Sales/Marketing preferred.
• 5-8 years of experience in Beauty, Cosmetics, FMCG or related field.
• Experience leading BA teams, managing outlets and channel sales.
• Strong leadership, communication and relationship management skills.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets through BA and Non-BA channels.
• Manage and drive performance of Beauty Advisors and ensure outlet productivity.
• Support BA onboarding, training, engagement and performance improvement.
• Manage assigned stores; ensure sales growth, product availability, brand visibility.
• Develop and manage distributor and channel partner relationships.
• Monitor primary and secondary sales, inventory, and market performance.
• Identify new business opportunities, stores, and partnerships to expand reach.
• Execute promotional campaigns, branding initiatives and new product launches.
• Lead and train the sales team to achieve business objectives.
• Track competitor activities and provide market insights.
• Prepare sales forecasts, MIS, and regular performance reports.

Skills

BA channel

Outlet management

Channel sales

Leadership

Communication

Relationship management

Education

MBA in Sales/Marketing

Graduate

Job description

About Us

Welcome to Swiss Beauty, the fastest-growing beauty and cosmetics brand in India. Established in 2013, Swiss Beauty aims to be the ultimate companion and BFF of every makeup lover, transforming beauty routines into extraordinary experiences. With a focus on Indian beauty needs, we merge global cosmetic standards with our expertise to create highly innovative, long-lasting, and comfortable products. Our mission is to elevate beauty to Swiss standards and offer game-changing products that set new benchmarks in the industry. We believe that makeup knows no boundaries and is for everyone. Join us on this remarkable journey as we redefine beauty norms and celebrate individuality.

About Us

Welcome to Swiss Beauty, the fastest-growing beauty and cosmetics brand in India. Established in 2013, Swiss Beauty aims to be the ultimate companion and BFF of every makeup lover, transforming beauty routines into extraordinary experiences. With a focus on Indian beauty needs, we merge global cosmetic standards with our expertise to create highly innovative, long-lasting, and comfortable products. Our mission is to elevate beauty to Swiss standards and offer game-changing products that set new benchmarks in the industry. We believe that makeup knows no boundaries and is for everyone. Join us on this remarkable journey as we redefine beauty norms and celebrate individuality.

Job Summary

The Area Sales Manager will be responsible for driving sales growth, managing Beauty Advisors (BAs), expanding business across BA and Non-BA channels, and ensuring effective market execution within the assigned territory.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets through BA and Non-BA channels.
• Manage and drive performance of Beauty Advisors and ensure outlet-wise productivity.
• Support BA onboarding, training, engagement, and performance improvement.
• Manage assigned stores and ensure sales growth, product availability, and brand visibility.
• Develop and manage distributor and channel partner relationships.
• Monitor primary and secondary sales, inventory, and market performance.
• Identify new business opportunities, stores, and partnerships to expand market reach.
• Execute promotional campaigns, branding initiatives, and new product launches.
• Lead and train the sales team to achieve business objectives.
• Track competitor activities and provide market insights.
• Prepare sales forecasts, MIS, and regular performance reports.

Key Requirements

• Graduate; MBA in Sales/Marketing preferred.
• 5-8 years of experience in Beauty, Cosmetics, FMCG, or a related industry.
• Experience in BA team handling, outlet management, and channel sales.
• Strong leadership, communication, and relationship management skills.

Key KPIs

• Sales target achievement
• BA and outlet productivity
• Store and channel expansion
• Primary and secondary sales growth
• Team performance and retention
• Market visibility and business growth

Skills: ba channel,sales,business opportunities,revenue,management,sales growth