Area Manager Curriculum

LEAD Group; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

LEAD Group is seeking a results-driven Area Manager for its Publishing business in Bengaluru. You will drive sales, build strong school relationships, and expand the customer base through prospecting, negotiation, and closing deals for K-12 resources.

You will collaborate with marketing, manage CRM data, and guide strategic growth in the assigned area with a focus on repeat business and partnerships.

Qualifications

• 2-4 years B2B sales experience for graduates; 1-3 years for MBA/post-grads.
• Proven track record in sales, business development, or channel management.
• Strong negotiation, client handling, and key account management skills.
• Excellent relationship-building and problem-solving abilities.
• Analytical mindset with data interpretation skills.
• Proficient in Excel, Word, PowerPoint, and Google Suite.

Responsibilities

• Deliver on assigned sales targets and drive growth in the territory.
• Profile and position school offerings to K-12 buyers; close deals.
• Develop new business by prospecting, qualifying, and selling to schools.
• Cross-sell to existing customers and build new prospects.
• Manage CRM data, generate reports, and guide sales strategy.

Skills

Negotiation

Client handling

Key account management

Relationship building

Analytical mindset

Data orientation

CRM usage

Education

Bachelor's degree

MBA preferred

Tools

Excel

Google Suite

PowerPoint

Word

Job description

About The Role: We are seeking a motivated and results-oriented Area Manager for LEAD Group’s Publishing business. The Area Manager will be responsible for driving sales growth, building strong customer relationships and expanding our customer base in the assigned territory. The candidate should possess excellent negotiation, client handling, key account management, and relationship building skills. Additionally, strong problem solving abilities, analytical skills, and data orientation are essential. Proficiency in using computer applications such as Excel, Google Office Suite, Word, and Powerpoint is required.

• Deliver on assigned targets, ensuring successful achievement of sales goals
• Understand school profiles, target audiences, and product offerings to effectively position our solutions
• Develop new business opportunities by prospecting, qualifying, selling, and closing deals with schools for K-12 print and digital resources
• Cross-sell products to existing customers and identify and build relationships with new prospects
• Follow through the sales process from prospecting to fulfillment, ensuring customer satisfaction at every stage
• Nurture and maintain relationships with schools to drive repeat business and foster long-term partnerships
• Continuously expand the school base by identifying and engaging new potential customers
• Collaborate closely with the marketing team to plan and execute promotional activities, including seminars, workshops, and product launches
• Develop sales and marketing strategies to drive sales growth and achieve targets in the assigned area
• Establish and manage efficient distribution network to improve sales performance and ensure timely product delivery
• Conduct market research to understand competitors, market trends and gather information on competitor activities in the territory
• Manage and update prospect and customer lists in the CRM system, ensuring accurate data entry. Generate reports and utilize CRM data for informed decision-making and sales strategy
• Foster strong relationships with existing customers to drive repeat business and customer loyalty
• Organize training programs, meetings, and sales activities to train and onboard new dealers for our products
• Provide feedback to the product team on existing product portfolio, customer requirements, and market insights

Should:

• Minimum 2-4 years of relevant B2B experience for graduates, and 1-3 years of relevant B2B experience for MBA/post-graduate candidates
• Proven track record in sales, business development, or channel management
• Strong negotiation, client handling, and key account management skills
• Excellent relationship building and problem-solving abilities
• Analytical mindset with the ability to gather and interpret data effectively
• Proficient in using computer applications such as Excel, Word, PowerPoint, and Google Suite

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