Area Manager - Channel Sales

Ashirvad by aliaxis; Bhagalpur; On-site; INR 1,000,000 - 2,500,000; Full time

Job summary

Ashirvad by aliaxis in India seeks a senior Sales role focusing on planning, execution, and market intelligence. You will forecast revenue streams across annual, quarterly, and monthly horizons and collaborate with the Region Head to craft strategies that grow market share in all product lines.

Responsibilities include mapping outlets, negotiating with major accounts, driving distributor performance, and leading the sales team with training and development.

Qualifications

• Bachelor’s degree required; 8+ years in sales/marketing roles.
• Strong problem-solving and analytical skills.
• Excellent oral and written communication and presentation skills; MS Office proficiency.

Responsibilities

• Forecast revenue annually, quarterly and monthly; develop sales strategies with Region Head.
• Execute sales activities for major accounts; negotiate pricing with Region Head.
• Monitor area sales, analyze variances and implement action plans.
• Build beat plans and allocate outlets to sales team; maintain key relationships.
• Conduct market intelligence: trends, forecasts and recommendations.
• Lead activations, branding initiatives, and promotional activities to maximize visibility.
• Recruit and develop the sales team; provide training and performance management.

Skills

Problem solving

Team leadership

Communication skills

Relationship building

Influencing & negotiation

Language skills

Education

Bachelor’s Degree

Job description

Sales Planning and Reporting

Accurately forecast annual, quarterly and monthly revenue streams. Collaborate with Region Head to develop sales strategies to improve market share in all product lines. Monitor area sales, analyze variances and develop & implement area specific sales action plans to ensure revenue growth across product categories. Maintain sales staff and distributor performance records to effectively analyze business and individual performance; provide productivity reports as required to management.

Sales Execution

Perform sales activities for major accounts and negotiate sales price and discounts in consultation with Region Head. Map the retail outlets in the area and allocate them to the sales team. Create beat plan for TGEs and TGMs and monitor its adherence; assist them in establishing personal contact and rapport with key influencers, decision-makers in the area. Liaise with major accounts and negotiate sales price and discounts in consultation with region head. Support projects sales by establishing & maintaining regular contact with local developers, individual house builder’s regional industry/influencer bodies and associations, track upcoming developments and coordinate with the Regional Project Sales Managers to develop and convert leads for Project sales. Drive and monitor distributor performance on metrics of sales, on-time delivery, query resolution. Provide recommendations on new distributor appointment and distributor management system.

Market Intelligence And Analysis

Constantly gather market and competitor intelligence, evaluate market trends and provide updates to Region Heads, along with recommendations for tackling. Compile and analyze region specific sales figures to derive sales trends and forecasts across products.

Activations & Launches

Provide inputs to the regional branding execution manager in devising apt branding initiatives for the area. Implement area specific trade promotional/branding/marketing initiatives activities and strive to ensure maximum visibility through the marketing and promotion activities. Conduct sales promotion activities and key plumber/architect/consultant meets.

Resource management and development

Responsible for the recruitment, direction, organization, performance appraisal, control and motivation of sales team to accomplish specific sales objectives. Educate and train sales team (self + through corporate sales training) in the areas of account sales and growth, selling & communication skills, presentation skills, competition tracking and business/financial matters on contracts/ invoicing etc.

Role Specific Competencies

• Educational Qualification: Bachelor’s Degree
• Years/type of experience: 8+ years in sales and marketing roles
• Skills/Knowledge:
• Problem-solving and analytical skills to interpret sales performance and market trend information
• Ability to motivate and lead the sales team
• Experience in developing marketing and sales strategies Excellent oral and written communication and presentation skills, plus a good working knowledge of Microsoft Office Suite
• Ability to build relationships,
• Influencing and Negotiation ability
• Language: Fluent in English and local languages.