Area Business Manager - Reebok

Aditya Birla Lifestyle Brands Limited; Karnataka; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Aditya Birla Lifestyle Brands Limited is seeking a dedicated retail operations professional to drive performance across multiple stores in the Karnataka region. You will coordinate store openings, monitor SOPs, manage cash and stock, and lead a team to achieve weekly targets while aligning with regional strategies.

The role emphasizes understanding consumer needs, merchandising adjustments, and strong relationship management with franchisees to ensure compliant, profitable store operations.

Responsibilities

• Footfall generation and monitoring of the footfall generation plan.
• Store business plan inputs and franchisee management for operational SOPs.
• Competition mapping to capture sales, offers and merchandise across locations.
• Lead generation of business potential and scope for new stores.
• Regular store visits for merchandize changes and gap identification.
• Monitor store opening timelines, cash management, stock control, housekeeping and attendance.
• Recruitment of Store Manager and quarterly performance reviews.
• Set weekly sales targets aligned with market trends and area expectations.
• Oversee monthly spend and ensure training through CCAs/SMs as per calendar.

Job description

Key Result Areas Supporting Actions

Tapping Business potential for the Region

• Footfall generation- Ensures execution of the footfall generation plan and monitors quality
• Store business plan inputs
• Competition Mapping- Compiles the competition information (sales, offer & merchandise) and validates between locations / markets. Builds up a picture of emerging threats / opportunities.
• Business development- Generate leads for RM in terms of business potential and scope for newer stores

Franchisee Management

• Key relationship manager with the franchisee on operational aspects and ensuring compliance on SOPs etc
• Encouraging investment from franchisees

Merchandize Management

• Undertakes regular store visits and recommends merchandise changes, if required, and points out the gaps

Store Operations

• Monitor store opening timelines
• Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance.
• New Store opening- Responsible for recruitment and managing store opening checklist
• SOP Compliance: Undertakes regular store audits and points out the gaps
• Rectifies and maintains store standard

Understanding Consumer needs

• Information Collection- Ensure compliance to the procedures and a high rate of registration.
• Information Analysis- Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores
• Develop rapport with top customers (approx 20) of every store.

Team Management

• Recruitment- Hire Store Manager under RM’s guidance
• Store manager quarterly appraisal/ performance review
• Motivate and engage the team at the stores
• Sales Targets- Sets weekly targets for the stores in line with trend of the market, expectations of business from his area and store team's views
• Spend Budget- Compliance monitoring, set monthly spends.
• Training- To work with CCAs / SMs to improve specific skill area. Cross transplant skills across stores. Ensure compliance to the training calendar