Area Manager RBD Gujarat

Aditya Birla Lifestyle Brands Limited; Gujarat; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Aditya Birla Lifestyle Brands Limited is seeking a strategic leader to build and manage a nationwide retail network of exclusive EBOs for PE, fashion and international brands. You will protect market share and drive competitive advantage by securing the right spaces, negotiating terms with developers, and coordinating cross-functional teams across the country.

The role focuses on expanding profitable retail footprints, mapping markets, and maintaining relationships with property owners to

Responsibilities

• KRA1 Create the budgeted retail space as per the brand requirements Create Line of sight properties in Mall/ HS & convert them to store Launch as per budget & continuously look for newer opportunities for Conversion within the Financial year.
• KRA2 Reach & Penetration Continuously update the market mapping data for Expansion opportunities & plan timely entry for Cost & Competitive advantage.
• KRA3 Profitable expansion Negotiate favorable terms with landlord & Mall developers to get Right Location , Right Size & at the Right Cost .
• KRA4 Forecasting future spaces in potential markets 1. Study relevant markets to understand business potential.
• Continuously monitor competition and market activities.
• Map spaces as per current and forecasted requirements .
• Maintain relationships with owners of commercial properties to shortlist potential market places.
• KRA5 Partnered expansion 1. Ensure strong network of franchisees (Existing & New ).
• KRA6 Process Adherence 1. Learn about the processes & systems with reference to RBD in particular and the organization in general.
• Establish processes and systems required for the profile and regularly monitor them. To maintain effective tracker for day-to-day updations and review with the superiors

Job description

Job Purpose

To create retail network of Highly Impactful, Profitable & Sustainable EBO's for PE & All fashion brands and international brands across the country. To protect & grow market share & create Competitive advantage for Brands.

Job Context & Major Challenges

MARKET SCENARIO: With multiplicity and proliferation of Retailers and Brand Owners, the demand for Retail Space has seen unprecedented pressure in all markets be it in established high streets.

Job Purpose

To create retail network of Highly Impactful, Profitable & Sustainable EBO's for PE & All fashion brands and international brands across the country. To protect & grow market share & create Competitive advantage for Brands.

Job Context & Major Challenges

MARKET SCENARIO: With multiplicity and proliferation of Retailers and Brand Owners, the demand for Retail Space has seen unprecedented pressure in all markets be it in established high streets.

This has led to the multiple challenges of obtaining the right space with the right size at the right cost. Options in high streets are limited.

• Sweet spots in the market are the demand for every old player and new entrant. Additionally, the developers on their own want to provide the consumers with the right choice of brands and thereby control the tenant mix and resist `more of same brands as well.
• Negotiating with some of the small time developers is itself a challenge as they tend to maximize their profits and hence may change the terms at short notice. Many of the such properties also have legal hurdles

IMPLICATIONS FOR MFL: There is a tremendous pressure on MFL to acquire retail space, as this is the most reliable and growing channel. Business through other channels like multi brand outlets and departmental stores are profitable in the short term. There is huge investment in terms of rental deposits and CAPEX Today, the rentals contribute substantially to selling expenses and hence overheads. A little change in the rental rates impacts the profits of the company directly. Moreover since the contracts are usually over a long period of time the rates have financial impact in years to come. MFL needs to maintain its discipline while acquiring space in this chaos. Establishing processes in an industry that is largely unorganised is a challenge for the role holder.

The Major Challenges Involve

• Co- ordinating with the teams internally and externally in terms : Launch of new stores as per budget Square feet days
• Closure of unviable stores Extension of rent concession
• Recovery of dead deposits Reduce direct company capex exposure
• Ensure to maintain a motivated & result oriented team

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Create the budgeted retail space as per the brand requirements Create Line of sight properties in Mall/ HS & convert them to store Launch as per budget & continuously look for newer opportunities for Conversion with in the Financial year.

KRA2 Reach & Penetration Continuously update the market mapping data for Expansion opportunities & plan timely entry for Cost & Competitive advantage.

KRA3 Profitable expansion Negotiate favorable terms with landlord & Mall developers to get Right Location , Right Size & at the Right Cost .

KRA4 Forecasting future spaces in potential markets 1. Study relevant markets to understand business potential.

• Continuously monitor competition and market activities.
• Map spaces as per current and forecasted requirements .
• Maintain relationships with owners of commercial properties to shortlist potential market places.

KRA5 Partnered expansion 1. Ensure strong network of franchisees (Existing & New ).

KRA6 Process Adherence 1. Learn about the processes & systems with reference to RBD in particular and the organization in general.

• Establish processes and systems required for the profile and regularly monitor them. To maintain effective tracker for day-to-day updations and review with the superiors