AREA BUSINESS MANAGER

Cadila Pharmaceuticals Limited; Gaya; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Cadila Pharmaceuticals Limited in Bihar is seeking a results-driven Field Sales Manager to lead territory operations, drive monthly and annual sales targets, and ensure accurate forecasting and distribution.

You will develop KOLs, manage key accounts, coach field officers, and implement marketing initiatives like CMEs and camps while ensuring compliance and data accuracy in Phyzii.

This role demands strong leadership, excellent communication, and a disciplined approach to daily planning.

Qualifications

• Experience in pharmaceutical sales; prior First Line Management experience preferred.
• Strong process orientation; MNC experience is an advantage.
• Good interpersonal, analytical, and leadership skills.
• Strong communication, execution capability, and attention to detail.

Responsibilities

• Achieve territory sales targets and drive brand-wise performance.
• Develop and manage brand-specific core customers and KOLs; ensure high coverage.
• Identify core customers for each key product and expand market coverage.
• Lead, coach, and motivate Field Officers; ensure right customer, right product, right frequency.
• Execute marketing programs (CMEs, symposiums, camps) and track productivity.
• Maintain timely reporting in Phyzii and update customer lists per guidelines.

Skills

Process orientation

Interpersonal skills

Leadership skills

Communication skills

Execution capability

Attention to detail

Job description

Job Description:

Principal Tasks & Responsibilities

1. Sales & Business AchievementAchieve monthly and annual sales targets for the area.Drive brand-wise target achievement, especially for focus/thrust brands.Ensure each FO achieves territory targets and maximize team productivity.Improve business hygiene by minimizing returns and expiries.Ensure accurate forecasting for smooth product availability and distribution.Coordinate with distributors/C&F for effective supply management.Ensure timely collection and achievement of receivable targets.2. Customer & KOL DevelopmentDevelop and manage brand-specific core customers and KOLs.Ensure team maintains Dr Call Average of 12 and minimum 95% MCR coverage.Strengthen relationships with KOLs through regular personal visits.Track KOL contribution and implement corrective actions where required.Support strategic alliance programs to maximize ROI from key accounts.3. Product & Market DevelopmentIdentify core customers for each key product and enhance their contribution.Monitor product performance and address business gaps proactively.Expand market coverage and identify new growth opportunities.4. Team Leadership & DevelopmentLead, coach, and motivate Field Officers to improve in-clinic effectiveness.Conduct joint field work to enhance product knowledge and selling skills.Ensure right customer, right product, and right frequency approach.Maintain discipline in business processes and reporting systems.Drive teamwork, engagement, and retention within the team.Plan manpower requirements and fill vacancies in a timely manner.5. Marketing Program ImplementationEnsure effective execution of CMEs, symposiums, camps, and marketing initiatives.Prepare actionable plans during cycle meetings to improve brand performance.Track team productivity and compliance through Phyzii.Implement local strategies under guidance of senior management.6. Reporting & AdministrationEnsure timely and accurate reporting in Phyzii (self & team).Maintain and monitor primary & secondary sales records.Periodic updating of MCR, chemist, and institution lists as per HO guidelines.Ensure effective Daily Work Planning (DWP) and monitoring via control tools (STP, TP, etc.).

Candidate Profile

Experience in pharmaceutical sales; prior First Line Management experience preferred.Strong process orientation; MNC experience is an advantage.Good interpersonal, analytical, and leadership skills.Strong communication, execution capability, and attention to detail.

Key Competencies

Territory & Business PlanningTeam Leadership & Performance ManagementSales Target AchievementKOL & Key Account ManagementEthical Compliance & Process Discipline