Application Developer – Adobe Analytics

HypTechie; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

IBM Consulting is seeking an Application Developer with expertise in Adobe Analytics and Target to design, implement and optimize digital analytics solutions for client projects in Chennai. The role focuses on tracking, personalization, and data quality across web and mobile platforms.

You will work with cross‑functional teams to deploy data layers, manage tagging, and leverage data for insights. A Bachelor’s degree is required, with Master’s preferred; 3–5 years of hands‑on experience is ideal.

Qualifications

• 3–5 years hands‑on experience with Adobe Analytics and Adobe Target.
• Strong expertise in tag management systems (Adobe Data Collection, Tealium, Ensighten).
• Experience implementing analytics across Web and Mobile SDKs.

Responsibilities

• Implement and configure Adobe Analytics for web and mobile tracking.
• Set up eVars, props and events for data collection and accuracy.
• Deploy analytics via tag management tools and maintain data layers.
• Collaborate with developers to implement custom tagging and data structures.
• Utilize APIs and data feeds for advanced analytics.

Skills

Adobe Analytics

Adobe Target

Tag Management

JavaScript

HTML

CSS

APIs

Data layer

Education

Bachelor’s Degree

Master’s Degree

Tools

Adobe Data Collection

Tealium

Ensighten

Job description

Application Developer – Adobe Analytics

Chennai, Tamil Nadu, India | Consulting | Early Professional | 3-5 Years Exp

Introduction

At IBM Consulting, we partner with the world’s most innovative organizations to accelerate their digital transformation journeys. You’ll be part of our Client Innovation Centers (Delivery Centers), where we bring deep technical and industry expertise to public and private sector clients worldwide. Our centers are designed to deliver locally based skills, technical excellence, and agile innovation at scale.

Your Role and Responsibilities

As an Application Developer, you will collaborate with clients to co-create solutions that address real-world challenges. Leveraging Adobe Analytics and Target, you’ll be responsible for designing, implementing, and optimizing digital analytics and personalization solutions.

Key Responsibilities:

Adobe Analytics

• Implement and configure Adobe Analytics for tracking user interactions across web and mobile applications.
• Set up and manage eVars, props, and events for data collection.
• Deploy Adobe Analytics via tag management solutions to ensure accurate data capture.
• Collaborate with developers to implement data layers and custom tagging.
• Maintain and optimize tags for performance and accuracy.
• Troubleshoot and debug analytics issues using tools such as Adobe Debugger, browser dev tools, and Charles Proxy.
• Perform audits of Adobe Analytics implementations and ensure reliable tracking.
• Manage data with Processing Rules, SAINT Classification, and Classification Rule Builders.
• Utilize reporting APIs, Data Warehouse, and Data Feeds for advanced analytics.

Adobe Target

• Implement A/B testing, multivariate testing, and personalized experiences with Adobe Target.

Required Education

• Bachelor’s Degree (required)
• Master’s Degree (preferred)

Required Technical and Professional Expertise

• 3–5 years of hands‑on experience with Adobe Analytics and Adobe Target.
• Strong expertise in Tag Management Systems (Adobe Data Collection, Tealium, Ensighten).
• Experience implementing analytics and targeting solutions using Web and Mobile SDKs.
• Proficiency in JavaScript, HTML, CSS, and APIs for custom tracking.
• Deep understanding of data layer structures for both web and mobile platforms.

Preferred Technical and Professional Experience

• Knowledge of Adobe Customer Journey Analytics (CJA).
• Adobe Certified Developer Expert in Adobe Analytics and/or Adobe Target.
• Familiarity with Agile methodologies.

About Business Unit

IBM Consulting is IBM’s global consulting and professional services arm, offering strategy, technology, and operations expertise to the world’s most innovative enterprises. With a commitment to responsible technology, collaboration, and sustainable impact, we help clients reimagine their businesses for the future.