1. JOB PURPOSE
The Apparel Merchandiser is responsible for managing the complete product development and order execution process from receiving the buyer/brand requirement through sampling, costing, production follow-up, quality coordination, and final shipment.
2. KEY RESPONSIBILITIES
A. Product Development
- Study buyer tech packs, specifications, sketches and product requirements.
- Understand style details, construction, measurements, fabric and trims.
- Coordinate development of samples with factories.
- Prepare and maintain style-wise development files.
- Follow up on proto, fit, size set, PP and shipment samples.
- Track sample comments and ensure corrections are incorporated.
- Coordinate with pattern, CAD and technical teams.
- Ensure approved specifications are communicated to the factory.
B. Costing & Commercial
- Prepare garment costing based on:
- Fabric consumption
- Fabric price
- Trims and accessories
- Washing/processing
- Embroidery/printing
- CMT
- Packing
- Freight and other applicable costs
- Obtain quotations from suppliers and factories.
- Negotiate prices where required.
- Maintain style-wise costing sheets.
- Ensure approved cost is followed during production.
- Identify opportunities for cost optimization without compromising quality.
C. Fabric & Trim Follow-Up
- Develop and source fabrics according to approved specifications.
- Follow up fabric booking, lab dips, strike-offs and approvals.
- Coordinate fabric testing where required.
- Track fabric production and delivery.
- Develop and approve trims and accessories.
- Follow up:
- Buttons
- Zippers
- Labels
- Threads
- Elastics
- Packaging materials
- Hangtags
- Polybags
- Cartons
D. Order Management
- Receive and review purchase orders/order sheets.
- Check:
- Style number
- Quantity
- Size ratio
- Colour
- Delivery date
- Price
- Packing requirements
- Special instructions
- Prepare order execution timelines.
- Maintain Order TNA (Time & Action) calendar.
- Monitor every critical milestone.
- Escalate delays immediately.
E. Production Follow-Up
- Coordinate with factories for production planning.
- Monitor fabric and trims availability before cutting.
- Follow up:
- Cutting
- Printing/embroidery
- Sewing
- Washing
- Finishing
- Packing
- Monitor production progress against planned quantities.
- Conduct regular factory visits where required.
- Identify production risks and communicate corrective actions.
- Ensure production follows approved sample and tech pack.
F. Quality Coordination
- Coordinate with the QA/QC team.
- Ensure approved sample is available at factory.
- Check that production follows approved:
- Measurements
- Construction
- Fabric
- Colour
- Trims
- Finishing
- Follow up inline and final inspection reports.
- Coordinate correction of quality issues.
- Monitor AQL inspection status before shipment.
- Ensure all buyer quality requirements are followed.
G. Shipment Follow-Up
- Monitor production completion against shipment date.
- Coordinate final inspection.
- Ensure packing and carton requirements are correct.
- Coordinate with logistics/shipping team.
- Follow up shipment documents.
- Ensure shipment is dispatched within the committed timeline.
Maintain shipment status reports.
3. DAILY MERCHANDISING ACTIVITIES
The merchandiser should regularly monitor:
Activity Frequency
Buyer communication Daily
Factory follow-up Daily
TNA update Daily
Sample status Daily
Fabric status Daily
Trim status Daily
Production status Daily
Quality issues Daily/As required
Shipment status Daily
Costing As required
Management MIS Weekly/Monthly
4. KEY DOCUMENTS TO MAINTAIN
The merchandiser should maintain updated records of:
- Tech Pack
- BOM
- Costing Sheet
- Purchase Order
- Order Sheet
- TNA Calendar
- Sample Tracking Sheet
- Fabric Booking Sheet
- Trim Approval Sheet
- Lab Dip Approval
- Strike-Off Approval
- PP Sample Approval
- Size Set Approval
- Production Status Report
- Quality Reports
- Inspection Reports
- Packing Instructions
- Shipment Plan
- Shipment Documents
- Buyer Comments
- Factory Communication
- Style Master File
5. REQUIRED SKILLS
Technical Skills
- Garment construction knowledge
- Apparel manufacturing knowledge
- Fabric knowledge
- Trims and accessories knowledge
- Measurement and grading understanding
- Garment costing
- TNA management
- Production planning knowledge
- Quality control knowledge
- AQL understanding
- Excel / Google Sheets
- ERP/MIS knowledge preferred
Soft Skills
- Strong communication
- Follow-up skills
- Negotiation skills
- Problem-solving
- Time management
- Attention to detail
- Multitasking
- Team coordination
- Ability to work under deadlines
6. KEY PERFORMANCE INDICATORS - KPI
The Apparel Merchandiser can be evaluated on:
KPI Measurement
On-time sample submission---% samples submitted on time
Sample approval efficiency---Number of approval rounds
On-time production--- % orders completed on schedule
Shipment performance-- % shipments dispatched on time
Cost adherence-- Actual vs approved costing
Fabric availability--% material available before cutting
Trim availability--% trims available before production
Quality performance--Rejection/defect percentage
Buyer response time--Average response time
TNA compliance--% milestones achieved on time
Order accuracy--Number of execution errors
Production issue resolution--Response & closure time
7. QUALIFICATION
Preferred Qualification:
- Graduate in Fashion / Apparel / Textile / Merchandising
- B.Des / B.F.Tech / NIFT / Textile Technology preferred
- Graduate with relevant apparel merchandising experience may also be considered.
8. EXPERIENCE
Junior Merchandiser: 02 years
Apparel Merchandiser: 25 years
Experience with men's western wear, woven shirts, trousers, jackets, denim or plus-size apparel is preferred depending on the product category.
9. REPORTING & COORDINATION
Internal Coordination
- Design
- Product Development
- Technical
- Sourcing
- Production
- QA/QC
- Warehouse
- Finance
- Logistics
- Management
External Coordination
- Garment Factories
- Fabric Mills
- Trim Suppliers
- Printing Units
- Embroidery Units
- Washing Units
- Inspection Agencies
- Logistics Partners