App Performance Marketing Manager – South Asia

Time Hack Consulting; India; Remote; INR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Competitive salary and benefits

Opportunity to shape marketing strategy

Collaborative team environment

Exposure to global campaigns

Job summary

A growing fintech company is seeking an App Performance Marketing Manager to spearhead paid acquisition across South Asian markets, especially Pakistan and India. The role entails managing campaigns on Meta, TikTok, Google App Campaigns, and Apple Search Ads, while analyzing key metrics to drive user growth. The ideal candidate has over 3 years of experience in app marketing, strong analytical skills, and a deep understanding of marketing strategies tailored for South Asian audiences. A competitive salary and collaborative work environment are offered.

Qualifications

• 3+ years’ experience in app performance marketing, preferably in fintech or emerging markets.
• Deep hands-on expertise in Meta Ads, TikTok, Google App Campaigns, and Apple Search Ads.
• Solid understanding of MMPs (preferably AppsFlyer) and SKAN event structures.
• Experience marketing to audiences in South Asia, especially Pakistan.
• Strong analytical, data interpretation, and growth strategy skills.

Responsibilities

• Own and optimize app install and retargeting campaigns across Meta and TikTok.
• Manage acquisition campaigns on Google App Campaigns and Apple Search Ads.
• Collaborate with the MMP team to track post-install events.
• Work with creative, brand, and product teams to ensure locally resonant campaign messaging.
• Analyse CACs, ROI, and performance trends to inform budget scaling and testing.
• Drive corridor-specific experimentation and support new market entry strategies.

Skills

App performance marketing

Meta Ads

TikTok

Google App Campaigns

Apple Search Ads

Analytical skills

Data analytics

Growth strategy

South Asia markets

Tools

AppsFlyer

Job description

Location: India (Remote)

Region Focus: South Asia

Team: Performance Marketing

Reporting to: Head of Performance Marketing

Type: Full-time

About The Role

We’re looking for a highly motivated App Performance Marketing Manager to lead paid acquisition across South Asian markets, with a focus on Pakistan. You’ll be part of our Performance Marketing team, driving user growth on Meta and TikTok, while also managing campaigns on Google App Campaigns and Apple Search Ads, backed by MMP insights from AppsFlyer.

Key Responsibilities

• Own and optimize app install and retargeting campaigns across Meta and TikTok, tailored for South Asian audiences, with a focus on Pakistan and India.
• Manage acquisition campaigns on Google App Campaigns and Apple Search Ads.
• Collaborate with the MMP team to track post-install events and optimize for downstream KPIs.
• Work with creative, brand, and product teams to ensure locally resonant campaign messaging.
• Analyse CACs, ROI, and performance trends to inform budget scaling and testing.
• Drive corridor-specific experimentation and support new market entry strategies.

Requirements

• 3+ years’ experience in app performance marketing, preferably in fintech or emerging markets.
• Deep hands-on expertise in Meta Ads, TikTok, Google App Campaigns, and Apple Search Ads.
• Solid understanding of MMPs (preferably AppsFlyer) and SKAN event structures.
• Experience marketing to audiences in South Asia, especially Pakistan.
• Strong analytical, data interpretation, and growth strategy skills.

Nice to Have

• Knowledge of ASO (App Store Optimisation).
• Experience with creative testing frameworks and UGC campaigns.
• SQL or advanced data analysis skills.

What We Offer

• Competitive salary and benefits.
• Opportunity to shape performance marketing strategy in a fast-growing fintech company.
• Collaborative, mission-driven team environment.
• Exposure to global marketing campaigns across diverse markets.