Ecommerce Performance & Experimentation Analyst

Vserve Solution; Coimbatore District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

VSERVE EBUSINESS SOLUTIONS INDIA PRIVATE LIMITED in Coimbatore seeks an Ecommerce Performance & Experimentation Analyst to own analytics data integrity and translate insights into opportunities that drive growth across our digital portfolio.

You will work with GA4, define and analyze A/B tests, track ecommerce metrics like CVR and AOV, and collaborate with developers and UX teams to implement tracking and site improvements.

Qualifications

• 3+ years of experience in digital analytics with focus on ecommerce performance.
• Hands-on expertise in GA4, including implementation, troubleshooting, and funnel analysis.
• Strong experience designing, executing, and analyzing A/B tests.
• Understanding of ecommerce metrics (CVR, AOV, revenue, funnel performance).
• Proven ability to translate data into actionable insights and business recommendations.
• Experience working with developers and UX teams to implement tracking and site enhancements.
• Strong communication skills with the ability to present insights and test results to nontechnical stakeholders.
• Naturally curious, detail-oriented, and motivated to contribute beyond traditional analytics responsibilities.

Responsibilities

• Analytics Ownership & Data Integrity (Primary Focus)
• Insights, Experimentation & Performance Optimization
• Reporting & Stakeholder Communication
• Execution Partnership & Optimization Support

Skills

A/B Testing

Funnel Analysis

Conversion optimization

Tools

GA4

Looker Studio

Tableau

Power BI

Optimizely

VWO

Adobe Target

Convert

Job description

Ecommerce Performance & Experimentation Analyst

Full time | VSERVE EBUSINESS SOLUTIONS INDIA PRIVATE LIMITED | India

Posted On 06/13/2026

Job Information

E-Commerce/Supply Chain Management

City Coimbatore

State/Province Tamil Nadu

641004

Job Description

Summary / Position Purpose
We are seeking a highly analytical and action-oriented eCommerce Performance Analyst to support growth across our digital portfolio. This role is responsible for owning the integrity, accuracy, and usability of our analytics data while translating insights into clear, actionable opportunities that drive measurable business impact.

Essential Duties, Functions and/or Responsibilities

• Analytics Ownership & Data Integrity (Primary Focus)
• Insights, Experimentation & Performance Optimization
• Reporting & Stakeholder Communication
• Execution Partnership & Optimization Support

Education and/or Work Experience Requirements

• 3+ years of experience in digital analytics, with focus on eCommerce performance
• Hands‑on expertise in Google Analytics 4 (GA4), including implementation, troubleshooting, and funnel analysis
• Strong experience designing, executing, and analyzing A/B tests
• Understanding of eCommerce metrics (CVR, AOV, revenue, funnel performance)
• Proven ability to translate data into actionable insights and business recommendations
• Experience working with developers and UX teams to implement tracking and site enhancements
• Strong communication skills with the ability to present insights and test results to nontechnical stakeholders
• Naturally curious, detail-oriented, and motivated to contribute beyond traditional analytics responsibilities

Requirements

Digital Analytics, GA4, A/B Testing, Funnel Analysis, Conversion, Looker Studio, Tableau, Power BI, Optimizely, VWO, Adobe Target, Convert