Assistant Manager-Analytics(Marketing,CRM & Loyalty)

Ample; Bengaluru; On-site; INR 1,400,000 - 2,400,000; Full time

Job summary

Ample in Bengaluru seeks a Manager – Analytics (Marketing, CRM & Loyalty) to deliver actionable insights across marketing performance, customer analytics, and loyalty programs in a retail/e-commerce environment. This hands-on role supports growth through data-driven decision-making.

You will lead analyses of marketing channels, CRM segmentation, and loyalty metrics, while building scalable dashboards and collaborating with data engineering to ensure accurate reporting and informed business

Qualifications

• Masters degree in Analytics, Statistics, Economics, Business, Marketing, or a related field.
• 3-5 years of experience in analytics roles within retail and/or e-commerce environments.
• Strong hands-on expertise in SQL and advanced Excel.
• Experience with BI and visualization tools (e.g., Tableau, Power BI, Looker).
• Strong understanding of digital marketing, e-commerce funnels, and CRM data.

Responsibilities

• Lead hands-on analysis of marketing performance across digital channels (paid media, owned channels, marketplaces, on-site).
• Track and analyze KPIs including traffic, conversion, revenue, ROI, CAC, and attribution.
• Develop and manage customer segmentation, lifecycle, and cohort analyses.
• Analyze customer behavior across online and offline touchpoints to inform personalization and journey design.
• Suggest CRM initiatives including email, SMS, app, and push notification campaigns.
• Measure and report on loyalty program performance, including member acquisition, engagement, repeat purchase, and redemption.
• Build, maintain, and automate dashboards and recurring reports for marketing, CRM, and loyalty stakeholders.
• Perform deep-dive analyses using large transactional and customer datasets.
• Ensure data accuracy, consistency, and alignment with business definitions.
• Work closely with data engineering and technology teams to enhance data availability and reporting infrastructure.
• Act as a key analytics partner to marketing, e-commerce, CRM, and loyalty teams.
• Translate complex data into clear insights and business recommendations.
• Support senior leadership with ad-hoc analysis, performance reviews, and strategic initiatives.

Skills

Strong analytical and problem-solving

Communication and stakeholder mgmt

Independent worker

Structured, outcome-oriented approach

Education

Masters degree in Analytics, Statistics, Economics, Business, Marketing, or related field

Tools

SQL

Excel

Tableau

Power BI

Looker

Google Analytics

Adobe Analytics

Job description

Role Purpose

The Manager – Analytics (Marketing, CRM & Loyalty) is responsible for delivering actionable insights across marketing performance, customer analytics, and loyalty programs within a retail and e-commerce environment. This role is highly hands-on and will directly support business growth through data-driven decision-making suggestions.

Key Responsibilities

Marketing & E-commerce Analytics

• Lead hands-on analysis of marketing performance across digital channels (paid media, owned channels, marketplaces, and onsite)


• Track and analyze KPIs including traffic, conversion, revenue, ROI, CAC, and attribution


• Support optimization of media spend, promotions, and merchandising through performance insights

CRM & Customer Analytics

• Develop and manage customer segmentation, lifecycle, and cohort analyses


• Analyze customer behavior across online and offline touchpoints to inform personalization and journey design


• Suggest CRM initiatives including email, SMS, app, and push notification campaigns

Loyalty Program Analytics

• Measure and report on loyalty program performance, including member acquisition, engagement, repeat purchase, and redemption


• Conduct incremental lift and customer lifetime value analysis for loyalty members


• Identify opportunities to enhance loyalty effectiveness and customer retention

Data, Reporting & Tools

• Build, maintain, and automate dashboards and recurring reports for marketing, CRM, and loyalty stakeholders


• Perform deep-dive analyses using large transactional and customer datasets


• Ensure data accuracy, consistency, and alignment with business definitions


• Work closely with data engineering and technology teams to enhance data availability and reporting infrastructure

Stakeholder & Business Support

• Act as a key analytics partner to marketing, e-commerce, CRM, and loyalty teams


• Translate complex data into clear insights and business recommendations


• Support senior leadership with ad-hoc analysis, performance reviews, and strategic initiatives

Required Qualifications

• Masters degree in Analytics, Statistics, Economics, Business, Marketing, or a related field


• 3-5 years of experience in analytics roles within retail and/or e-commerce environments


• Strong hands-on expertise in SQL and advanced Excel


• Experience with BI and visualization tools (e.g., Tableau, Power BI, Looker)


• Strong understanding of digital marketing, e-commerce funnels, and CRM data

Preferred Qualifications

• Experience working with omnichannel retail data (online and store)


• Familiarity with loyalty program analytics and customer lifetime value modeling


• Experience with digital analytics platforms (e.g., Google Analytics, Adobe Analytics)


• Exposure to A/B testing, experimentation, or predictive analytics


• Strong analytical and problem-solving skills with attention to detail


• Ability to work independently in a hands-on role while managing multiple priorities


• Strong communication and stakeholder management skills


• Structured, outcome-oriented approach to analysis


• Ability to operate effectively in a corporate, matrixed environment

What Success Looks Like

• Measurable improvement in marketing and CRM effectiveness through analytics-led optimization


• Clear visibility into customer behavior and loyalty performance


• Reliable, scalable dashboards and reporting supporting faster decision-making


• Recognition as a trusted analytics partner across marketing and e-commerce teams