Analyst-Application Development-Business Intelligence

EXL Talent Acquisition Team; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

EXL Talent Acquisition Team seeks a Senior Marketing Analytics & Digital Marketing Specialist with 5–6 years of experience to lead analytics and end-to-end digital campaigns. You will optimize for ROI, drive growth, and translate complex data into actionable insights.

The role requires strong SQL, Excel, and Tableau skills, plus hands-on experience with Google Ads and Meta Ads. Excellent communication and storytelling abilities are essential.

Qualifications

• 5–6 years of experience in marketing analytics and digital marketing.
• Strong command of SQL, Excel/Sheets, Tableau.
• Hands-on experience with Google Ads, Meta Ads, SEO tools, and campaign management.
• Strong understanding of marketing funnels, attribution, CAC, ROAS, and LTV.
• Ability to convert complex data into simple insights.
• Good communication and storytelling skills.

Skills

Marketing analytics

Digital marketing

SQL

Excel/Sheets

Tableau

Google Ads

Meta Ads

SEO tools

Campaign management

Funnels & attribution

CAC/ROAS/LTV

Data storytelling

Communication

Education

Bachelor’s degree in Marketing/Analytics/Statistics

Tools

SQL

Excel/Sheets

Tableau

Google Ads

Meta Ads

SEO tools

Job description

Role Overview

We are seeking an experienced Senior Marketing Analytics & Digital Marketing Specialist with 5–6 years of experience in campaign analytics, performance marketing, and end-to-end digital marketing strategy execution. This role requires strong analytical ability and deep digital marketing expertise to drive growth, optimize campaigns, and deliver measurable ROI.

Preferred skills and experience:

Must-Have Skills

• 1. 5–6 years of experience in marketing analytics and digital marketing.
• 2. Strong command of SQL, Excel/Sheets, Tableau.
• 3. Hands-on experience with Google Ads, Meta Ads, SEO tools, and campaign management.
• 4. Strong understanding of marketing funnels, attribution, CAC, ROAS, and LTV.
• 5. Ability to convert complex data into simple insights.
• 6. Good communication and storytelling skills.

Good-to-Have Skills

• 1. Experience with Python, Pyspark or R for advanced analytics.
• 2. Knowledge of incrementality testing.
• 3. Familiarity with digital marketing platforms (e.g Adobe Analytics, Google Ads, Clickstream, Ads, and Google Analytics) and the data they generate.
• 4. Experience in Performance Marketing or Growth Analytics.

Qualifications

• Bachelor’s degree in marketing, Analytics, Statistics, or related fields.
• Proven experience in a digital-first company, performance marketing agency, or consumer-tech brand.