Amazon SEO & Ads Executive

Freedom Fragrances; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Freedom Fragrances in Mumbai seeks an experienced Amazon specialist to optimize product listings, manage PPC campaigns and boost sales on Amazon India and global marketplaces.

You will own listing optimization, keyword research, performance tracking and reporting, working closely with Marketing, Creative and Sales teams to maximize visibility and profitability.

Qualifications

• Bachelor's degree in Marketing, E-Commerce, Business Administration, Digital Marketing or a related field.
• 13 years of hands-on experience in Amazon Marketplace / Amazon PPC / E-Commerce.
• Experience in Perfume, Beauty, Cosmetics, FMCG, Fashion or D2C brands will be preferred.
• Candidates with demonstrated experience in increasing Amazon sales and improving product rankings will be

Responsibilities

• Manage and optimize Amazon product listings for perfumes and fragrance products.
• Optimize product titles, bullet points, descriptions, backend search terms and other listing attributes.
• Improve organic keyword ranking and product discoverability.
• Ensure product content is accurate, compelling and aligned with Amazon guidelines.
• Conduct regular competitor analysis and identify gaps in product listings.
• Work with the Creative team to improve product images, A+ Content and Brand Store content.
• Plan, create, manage and optimize Amazon advertising campaigns.
• Manage Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
• Conduct keyword research and search-term analysis.
• Manage campaign structure, bids, budgets and keyword targeting.
• Add and optimize negative keywords to control irrelevant spending.
• Identify high-performing keywords and scale campaigns accordingly.
• Monitor advertising performance and continuously optimize campaigns for profitability.
• Develop strategies to increase Amazon sales, product visibility and market share.
• Identify opportunities to improve product ranking and organic sales.
• Support new product launches on Amazon.
• Plan advertising around sales events, festivals and promotional periods.
• Monitor pricing, offers, coupons and promotions and their impact on sales.
• Coordinate with inventory and operations teams to avoid out-of-stock or low inventory campaigns.
• Monitor competitor products, pricing, keywords, reviews, ratings and advertising strategies.
• Identify new opportunities within the perfume and fragrance category.
• Track marketplace trends and changes in consumer search behaviour.
• Benchmark brand performance against key competitors.
• Manage day-to-day activities on Amazon Seller Central.
• Monitor account health, listing issues, suppressed listings and customer feedback.
• Coordinate with Amazon support for catalogue, listing, advertising and account-related issues.
• Ensure all products comply with Amazon marketplace policies and requirements.
• Maintain accurate product information, pricing and inventory status.
• Work closely with Marketing, Creative, Sales, E-Commerce, Inventory and Finance teams.
• Coordinate with designers for product images, A+ Content and Amazon creatives.

Skills

Amazon Seller Central

Amazon Ads Console

Amazon PPC

Amazon SEO

Keyword research

Listing optimization

MS Excel / Google Sheets

Data analysis

Communication & coordination

Detail orientation

Campaign management

Education

Bachelor's degree in Marketing / E-Commerce / Business Administration / Digital Marketing

13 years of hands-on experience in Amazon Marketplace / Amazon PPC / E-Commerce

Experience in Perfume, Beauty, Cosmetics, FMCG, Fashion or D2C brands

Proven track record in increasing Amazon sales and improving rankings

Tools

Helium 10

Jungle Scout

Amazon Brand Analytics

Amazon Search Term Reports

Amazon Ads Console

Google Analytics / marketplace analytics

Job description

Role & responsibilities

1. Amazon SEO & Product Listing Optimization

• Manage and optimize Amazon product listings for perfumes and fragrance products.
• Optimize product titles, bullet points, descriptions, backend search terms and other listing attributes.
• Improve organic keyword ranking and product discoverability.
• Ensure product content is accurate, compelling and aligned with Amazon guidelines.
• Conduct regular competitor analysis and identify gaps in product listings.
• Work with the Creative team to improve product images, A+ Content and Brand Store content.

2. Amazon PPC / Advertising

• Plan, create, manage and optimize Amazon advertising campaigns.
• Manage Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
• Conduct keyword research and search-term analysis.
• Manage campaign structure, bids, budgets and keyword targeting.
• Add and optimize negative keywords to control irrelevant spending.
• Identify high-performing keywords and scale campaigns accordingly.
• Monitor advertising performance and continuously optimize campaigns for profitability.

3. Performance Monitoring & Analytics

• Track key Amazon performance metrics including:
• ACOS
• TACOS
• ROAS
• CTR
• CPC
• Conversion Rate
• Impressions
• Ad-attributed Sales
• Organic Sales
• Keyword Ranking
• Analyse campaign and product performance and identify opportunities for growth.
• Prepare daily/weekly/monthly Amazon performance reports.
• Provide actionable recommendations to improve sales and advertising efficiency.

4. Sales & Marketplace Growth

• Develop strategies to increase Amazon sales, product visibility and market share.
• Identify opportunities to improve product ranking and organic sales.
• Support new product launches on Amazon.
• Plan advertising around sales events, festivals and promotional periods.
• Monitor pricing, offers, coupons and promotions and their impact on sales.
• Coordinate with inventory and operations teams to avoid advertising products that are out of stock or have low inventory.

5. Competitor & Market Analysis

• Monitor competitor products, pricing, keywords, reviews, ratings and advertising strategies.
• Identify new opportunities within the perfume and fragrance category.
• Track marketplace trends and changes in consumer search behaviour.
• Benchmark brand performance against key competitors.

6. Amazon Account Management

• Manage day-to-day activities on Amazon Seller Central.
• Monitor account health, listing issues, suppressed listings and customer feedback.
• Coordinate with Amazon support for catalogue, listing, advertising and account-related issues.
• Ensure all products comply with Amazon marketplace policies and requirements.
• Maintain accurate product information, pricing and inventory status.

7. Coordination

• Work closely with the Marketing, Creative, Sales, E-Commerce, Inventory and Finance teams.
• Coordinate with designers for product images, A+ Content and Amazon creatives.
• Coordinate with the warehouse/inventory team to ensure product availability.
• Work with the marketing team to align Amazon campaigns with overall brand campaigns.

Required Skills

• Strong knowledge of Amazon Seller Central and Amazon Ads Console.
• Hands-on experience in Amazon PPC and Amazon SEO.
• Strong understanding of keyword research and listing optimization.
• Good knowledge of Sponsored Products, Sponsored Brands and Sponsored Display.
• Strong analytical and problem-solving skills.
• Good command of MS Excel / Google Sheets.
• Ability to analyse sales and advertising data.
• Good communication and coordination skills.
• Strong attention to detail.
• Ability to manage multiple products/campaigns simultaneously.

Preferred Tools

Experience with any of the following will be an advantage:

• Helium 10
• Jungle Scout
• Amazon Brand Analytics
• Amazon Search Term Reports
• Amazon Ads Console
• Google Analytics / marketplace analytics tools

Education & Experience

• Bachelor's degree in Marketing, E-Commerce, Business Administration, Digital Marketing or a related field.
• 13 years of hands-on experience in Amazon Marketplace / Amazon PPC / E-Commerce.
• Experience in Perfume, Beauty, Cosmetics, FMCG, Fashion or D2C brands will be preferred.
• Candidates with demonstrated experience in increasing Amazon sales and improving product rankings will be