Ecommerce Marketing Executive

Marico; Ahmedabad District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Marico in Ahmedabad is seeking a data‑driven Campaign Manager to own Quick Commerce advertising across Amazon and related platforms. You will optimize campaigns, analyze performance metrics, and drive growth by aligning paid activity with organic growth goals.

Collaboration with growth teams and continual experimentation are key parts of the role. The position focuses on end‑to‑end campaign execution, daily optimization, and detailed reporting to stakeholders while staying current with new tools

Qualifications

• Strong communication and stakeholder management abilities.
• Advanced proficiency in Excel for reporting and analysis.
• Hands-on experience with AMS/Quick Com PPC campaigns and GobbleCube.
• Experience managing moderate to large-scale PPC accounts.

Responsibilities

• End-to-end management and execution of Quick Commerce digital media campaigns across Blinkit, Zepto, and Instamart.
• Daily optimisation of campaigns including bidding, budgets, keywords, placements, dayparting, and creatives.
• Analyse SKU-wise platform performance: sales, CTR, ROAS, page views, and impressions.
• Track trends, perform root cause analysis, and report key performance metrics.
• Align paid campaigns with organic growth goals and drive share of voice.
• Collaborate with growth and category teams; design experiments and optimize structure, keywords, and bidding.
• Prepare regular performance reports and present insights to stakeholders.

Skills

Communication

Excel

AMS/QuickCom PPC

PPC management

Analytical thinking

Tools

GobbleCube

Helium 10

Amazon PI

Job description

Key Responsibilities

1. Campaign Management & Execution

• End-to-end management and execution of Quick Commerce digital media campaigns across

Blinkit, Zepto, and Instamart

• Daily optimisation of campaigns including bidding, budgets, keywords, placements, dayparting

and creatives

• Monitor daily and weekly performance trends including ACOS, TACOS, ROAS, spend,

profitability, and sales

2. Performance Tracking & Analytics

• Analyse SKU-wise x platform performance including:

• Sales & revenue

• CTR, conversion rate

• Page views, impressions, and click share

• Conduct root cause analysis for fluctuations in revenue or campaign performance

• Track and report key Quick Commerce performance metrics, including:

• Input metrics

• Performance metrics

• Day-parting performance

• Campaign laddering effectiveness

3. Organic Growth & Share of Voice

• Closely track organic rankings and product-level Share of Voice

• Correlate PPC activity with organic rank movement and revenue uplift

• Predict and optimise performance by aligning paid campaigns with organic growth goals

4. Tools & Platform Expertise

• Leverage tools such as:

• GobbleCube

• Helium 10

• Amazon PI

• Stay updated with new and emerging tools, formats, and best practices in Amazon and Quick

Commerce advertising ecosystems

5. Strategy, Collaboration & Growth Initiatives

• Work closely with the overall growth and category teams to:

• Share insights and performance learnings

• Design and run experiments and tests

• Ensure alignment of PPC efforts with overall business goals

• Drive new ideas and processes for:

• Account structure optimisation

• Keyword strategy development

• Bidding frameworks

• Ad copy and content optimisation

6. Reporting & Reviews

• Daily monitoring, optimisation, and reporting of campaign performance

• Prepare weekly and monthly performance reports and present insights to stakeholders

• Conduct internal performance reviews and optimisation planning

Required Skills & Qualifications

Mandatory Skills

• Strong communication and stakeholder management skills

• Advanced proficiency in Excel and PPT for reporting and analysis

• Hands‑on experience with AMS/Quick Com PPC campaigns & GobbleCube

• Experience managing moderate to large‑scale PPC accounts

• Strong analytical mindset with problem‑solving ability

Preferred Qualifications

• Experience in Beauty & Personal Care category

• Prior experience working with Quick Commerce platforms

• Familiarity with demographic performance analysis and optimisation

• Certification in Amazon Marketing Service