Performance Marketing Manager Amazon Marketplace

Falcon Consulting; Mumbai; On-site; INR 600,000 - 800,000; Full time

Job summary

A digital marketing agency is seeking an Amazon marketing executive to drive revenue and brand awareness for D2C brands. The role involves conducting keyword and competitor research, developing and managing Amazon advertising campaigns, and analyzing performance metrics. Candidates should have over 3 years of experience in Amazon ads, a strong understanding of e-commerce marketing, and proficiency with tools like Helium 10 and Amazon PI. This position demands creativity, teamwork, and a data-driven approach.

Qualifications

• 3+ years of experience on Amazon ads.
• In-depth knowledge of Amazon's advertising platform.
• Proven record of working with D2C consumer brands.

Responsibilities

• Perform keyword and competitor research for each account.
• Develop and execute Amazon advertising campaigns.
• Analyze campaign performance metrics and provide recommendations.

Skills

Keyword research

Amazon advertising campaigns

Data analysis

E-commerce marketing

Creative campaign development

Tools

Helium 10

Amazon PI

Jungle Scout

Job description

A digital marketing agency helping scale D2C brands is looking to hire an Amazon marketing executive with a successful track record to drive revenue, user acquisition and brand awareness.

Responsibilities

• Performing keyword research, cataloging, competitor research, and market research for each assigned account.
• Develop and execute end-to-end Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display Ads
• Launching and managing Amazon Ad campaigns, ad groups, ad keywords, bids, and budgets for all assigned accounts
• Manage advertising budgets effectively, ensuring efficient allocation of funds to maximize campaign reach and impact
• Utilize analytics tools and Amazon's advertising platform data to generate insightful reports.
• Analyze campaign performance metrics, identify trends, and provide actionable recommendations for continuous improvement.
• Analyzing Amazon business reports, search term reports, etc.
• Analyzing campaign performance against key metrics to identify, recommend and implement optimizations including account structure, bidding, ad copy and keyword development to improve efficiency, conversion rates and meet clients' KPIs.

Requirements

• 3+ years of experience on Amazon ads
• Experience of working with e-commerce brands for managing Amazon advertising campaigns
• In-depth knowledge of Amazon's advertising platform, policies, and best practices
• Proven record of working with D2C consumer brands / marketing agencies
• Certification in Amazon Advertising is a plus
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Data-driven approach to problem solving and a strong track record of driving results
• Proactive, team player with good co-ordination and networking capabilities.
• Understanding of tools like Helium 10, Amazon Pi, Jungle Scout