Amazon PPC Specialist

Hector; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Neon Digital in Mumbai is seeking a dynamic Amazon PPC Specialist to lead marketplace advertising for Amazon, driving client success through data-driven insights and collaborative leadership.

You will manage a media buying team, craft strategy with the Strategy group, and focus on ROAS and revenue growth while building strong client relationships across categories.

Qualifications

• Minimum of 2 years hands-on experience managing advertising.
• Strong oratory, presentation, and analytical skills.
• In-depth knowledge of factors that influence marketplace performance.

Responsibilities

• Lead Amazon advertising strategy for driving performance and efficiency.
• Provide data-driven opportunities to scale advertising efforts and optimize performance.
• Build and nurture relationships with Category Managers to develop strategic plans that drive client success.
• Stay ahead of platform trends and integrate new capabilities into client strategies.
• Mentor the marketplace media buying team and coordinate with Strategy to pitch solutions to clients.
• Oversee monthly budget planning and set actionable goals aligned with client roadmaps.
• Lead client review meetings and prepare decks highlighting opportunities and growth actions.

Skills

Advertising

Oratory

Presentation

Analytical skills

Job description

We are seeking a dynamic Amazon PPC Specialist.

To join our team, specializing in marketplace advertising for Amazon, This individual will play a crucial role in driving the advertiser success by effective communication, providing strategic insights and data-driven recommendations, leading the media buying team, and collaborating with various teams to ensure client goals are met efficiently.

Responsibilities

• Marketplace Advertising Strategy: Lead advertising for Amazon driving performance and efficiency.
• Data-Driven Insights: Guide the marketplace team with actionable, data-backed opportunities for scaling advertising efforts and optimizing performance. Provide deep insights into marketplace sentiments and trends to enhance overall strategy.
• Client Relationship Management: Build and nurture strong relationships with Category Managers across marketplaces to generate key insights and develop strategic plans that drive client success.
• Platform Trends & Innovations: Stay ahead of industry trends and emerging platform capabilities. Integrate new functionalities and updates into existing client strategies for continuous improvement.
• Client Retention: Ensure high levels of client satisfaction, focusing on the retention and growth of both existing and newly onboarded clients.
• Team Leadership & Collaboration: Manage and mentor the marketplace media buying team, setting clear goals and ensuring performance targets are achieved.
• Collaborate closely with internal teams, particularly the Strategy team, to pitch innovative solutions to prospective clients.
• Budget & Goal Planning: Oversee monthly budget planning and set actionable goals in line with client roadmaps, ensuring alignment between client expectations and performance outcomes.
• Client Review Meetings: Lead weekly/bi-weekly client review meetings by guiding the team in preparing comprehensive review decks that highlight key performance opportunities, growth areas, and action plans.
• Operational Coordination: Coordinate daily with media buyers and operations teams to ensure smooth execution of campaigns and optimize performance.
• Primary KPIs: Focus on driving revenue and Return on Ad Spend (ROAS) as the primary key performance indicators, ensuring all efforts are aligned with these outcomes.

Eligibility Criteria

• Experience: Minimum of 2 years of hands-on experience managing advertising
• Skills: Strong oratory, presentation, and analytical skills. Ability to communicate complex ideas effectively to both internal teams and clients.
• Marketplace Performance Understanding: In-depth knowledge of factors that influence marketplace performance, including:
  • Seasonal and sales planning strategies
  • Category benchmarking & market research to inform decisions and strategies

About Neon Digital

At Neon Digital, we are committed to delivering cutting-edge digital marketing solutions that drive meaningful results for our clients. We focus on delivering performance-driven strategies in the fast-evolving world of marketplace advertising. Join us to be part of a