Amazon PPC Manager

Craft Trade

Jaipur

On-site

INR 700,000 - 1,100,000

Full time

14 days+

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Benefits offered by this job

International marketplaces

Growing e-commerce business

Diverse product portfolio

Performance-driven environment

Growth opportunities in Amazon team

Competitive salary

Job summary

Craft Trade is seeking a highly analytical Amazon PPC Specialist to manage and scale campaigns across USA, UK, Germany, Canada and India. The role focuses on profitable sales growth, optimizing ad spend, ranking, and ACOS/TACOS control.

You will collaborate with marketplace, pricing, inventory and marketing teams to implement effective strategies. The ideal candidate has 2–5 years of hands-on experience with Amazon PPC, strong Excel/Sheets skills, and a data-driven mindset for international

Qualifications

2–5 years of hands-on Amazon PPC experience is required.
Experience managing campaigns in USA/UK/Germany/Canada/India preferred.
Strong understanding of Amazon advertising metrics and campaign structures.
Excellent Excel/Google Sheets skills.
Ability to base decisions on profitability and data.

Responsibilities

Create, manage and optimize Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
Manage campaigns across US, UK, Germany, Canada and India.
Build campaign structures based on keyword, match type, ASIN, product and marketplace segmentation.
Conduct keyword research and competitor analysis to identify profitable keywords.
Analyze search-term performance and implement negative keywords.
Monitor ACOS/TACOS, ROAS, CTR, CPC, CVR and advertising sales.

Skills

Amazon PPC

ACOS/TACOS

ROAS optimization

Keyword research

Competitor analysis

Excel / Google Sheets

Marketplace strategy

Tools

Excel/Sheets

Job description

Hiring: Amazon PPC Specialist

Work Mode: On-site

Employment Type: Full-Time

Experience: 2–5 Years

Industry: Home Furnishing & Lifestyle Products

Marketplaces: USA | UK | Germany | Canada | India

About the Role

We are looking for a highly analytical and results-driven Amazon PPC Specialist to manage and scale advertising campaigns across our Amazon marketplaces in the USA, UK, Germany, Canada and India.

The ideal candidate should have hands‑on experience managing Amazon PPC campaigns, optimizing advertising spend, improving organic rankings, controlling ACOS/TACOS and driving profitable sales growth.

You will work closely with our Amazon marketplace, pricing, inventory and marketing teams to develop and execute profitable advertising strategies.

Key Responsibilities

Amazon PPC Management

Create, manage and optimize Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
Manage campaigns across US, UK, Germany, Canada and India.
Build campaign structures based on keyword, match type, ASIN, product and marketplace segmentation.
Conduct continuous keyword research and competitor analysis.
Analyze search-term performance and identify profitable keywords.
Manage auto, manual, product targeting and category targeting campaigns.
Implement negative keywords and negative product targeting.
Optimize campaigns based on profitability, conversion and sales objectives.

Performance Optimization

Monitor and optimize ACOS, TACOS, ROAS, CTR, CPC, CVR and advertising sales.
Optimize bids based on profitability, conversion rate and placement.
Identify opportunities to increase sales while maintaining target profitability.
Control wasted ad spend.
Analyze Top of Search, Rest of Search and Product Page placements.
Develop PPC strategies for:
New product launches
Product ranking
Mature ASINs
Seasonal products
Highly competitive products

International Marketplace Management

Develop marketplace-specific PPC strategies for:

Amazon USA

Amazon UK

Amazon Germany

Amazon Canada

Amazon India

The candidate should understand that the same PPC strategy cannot simply be copied across every marketplace. Search behavior, competition, CPC, conversion rates and profitability can differ significantly between countries.

Data & Reporting

Prepare weekly and monthly PPC performance reports.
Analyze campaign, keyword, search-term and ASIN-level performance.
Track advertising KPIs and identify trends.
Maintain PPC dashboards and Excel / Google Sheets reports.
Provide actionable recommendations based on data.
Identify underperforming campaigns and opportunities for scaling.

KPIs for the Role

Performance will be evaluated on:

ACOS / TACOS
ROAS
Advertising Sales Growth
Overall Sales Growth
Organic Sales Growth
Conversion Rate
CTR
CPC
Wasted Ad Spend
Keyword Ranking Growth
New Product Launch Performance
Overall PPC Profitability

Required Skills & Experience

2–5 years of hands‑on Amazon PPC experience.
Proven experience independently managing Amazon PPC campaigns.
Experience with Amazon USA and UK is preferred.
Experience with Germany, Canada and India is an advantage.
Strong understanding of Amazon advertising metrics and campaign structures.
Excellent Excel / Google Sheets skills.
Strong analytical and numerical ability.
Experience with keyword research and competitor analysis.
Ability to make decisions based on profitability and data, not just sales volume.
Strong attention to detail.