Amazon PPC Manager

Recruitfy; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A growing Nutraceuticals brand in Bengaluru is seeking an Amazon PPC Manager. In this mid-senior level role, you will handle Amazon Ads including SP and SB formats while maintaining a strong focus on TACoS and organic rankings within the supplement category. The ideal candidate has 3–7 years of relevant experience, excels in a fast-paced environment, and demonstrates strong analytical skills. A full-time position offering competitive growth opportunities in the health and wellness sector.

Qualifications

• 3–7 years of Amazon PPC experience.
• Hands-on experience with SP, SB, SBV, SD.
• Experience in Nutraceuticals / VMS / Supplements / Health / FMCG.

Responsibilities

• Own Amazon Ads across SP, SB, SBV, SBD & SD.
• Manage budgets with tight ACOS / TACoS control.
• Identify ranking opportunities and competitive gaps.

Skills

Amazon PPC experience

Analytical skills (Excel + Ads Console)

Job description

Job Title: Amazon PPC Manager / Performance Marketing Manager (Nutraceuticals / VMS)

Department: E-commerce Performance Marketing

Experience: 3–7 years (India mandatory; Global exposure preferred)

Role Summary

Our client is a fast-growing Nutraceuticals / VMS / Health & Wellness brand operating across India, UAE, and the USA. They are looking for an Amazon PPC Manager who can scale revenue profitably while maintaining strong TACoS and organic ranking in regulated categories. This role requires hands‑on ownership of Amazon Advertising across SP, SB, SBV, SD, with a deep understanding of keyword ranking behaviour, compliance, and high‑SKU complexity.

Key Responsibilities

1. End‑to‑End Amazon PPC Ownership

• Own Amazon Ads across SP, SB, SBV, SBD & SD
• Build structured campaigns for new launches and scale‑ups
• Manage budgets with tight ACOS / TACoS control
• Perform daily bid optimisation, search term mining & negative keyword management
• Align PPC strategy with organic ranking and marketplace goals

2. Keyword Research & Ranking Strategy

• Identify ranking opportunities and competitive gaps
• Run ranking‑focused campaigns for nutraceutical / VMS keywords
• Improve organic rank through strategic ad support

3. Creative & Sponsored Brand Management

• Work with design teams on Sponsored Brand creatives, videos & storefronts
• Test creatives to improve CTR and CVR
• Optimise placements and formats for scale
• Identify wastage, poor‑quality keywords, and over‑indexed spends
• Improve ROAS while scaling topline
• Share clear, actionable insights with leadership

5. Cross‑Marketplace & Global PPC

• Own India PPC; support USA & UAE marketplaces as required
• Adapt strategies to different competition, CPCs, and compliance environments

6. Category‑Specific Expertise (Critical)

• Understand advertising restrictions for Nutraceuticals / VMS / health claims
• Ensure creatives and keywords remain compliant
• Experience handling premium, science‑backed health brands

KPIs

• TACoS
• Organic keyword ranking
• Revenue from ads
• Wastage reduction
• CTR & CVR improvements

Requirements

Must‑Have

• 3–7 years of Amazon PPC experience
• Hands‑on experience with SP, SB, SBV, SD
• Experience in Nutraceuticals / VMS / Supplements / Health / FMCG
• Proven track record improving TACoS and organic ranking
• Experience managing 20+ SKUs simultaneously
• Strong analytical skills (Excel + Ads Console)

Good to Have

• Global marketplace exposure (USA / UAE)
• DSP experience (optional)
• Experience working closely with marketplace & content teams

What the Client Is Looking For

• Strong ownership and execution discipline
• Comfort working in regulated, competitive categories

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Staffing and Recruiting