Ad Manager

Entero Healthcare Solutions; Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Entero Healthcare Solutions in Mumbai seeks an experienced Amazon Ads Specialist to own end-to-end PPC campaigns for our healthcare brand portfolio. You will optimize Sponsored Products, Sponsored Brands and Display, perform keyword research and bidding, and deliver actionable performance insights.

This role demands 3+ years in Amazon Ads with strong analytics and the ability to scale profitable campaigns while meeting KPIs. Collaboration with cross-functional teams in Mumbai is expected.

Qualifications

• 3+ years of hands-on Amazon Ads / PPC experience.
• Amazon Ads must be the primary area of expertise.
• Proven ability to create and manage Amazon PPC campaigns.
• Strong knowledge of ACOS, ROAS and TACOS.
• Experience with keyword research, bid optimization, and negative keyword management.

Responsibilities

• Independently manage Amazon Ads / AMS campaigns end-to-end.
• Create, structure and optimise Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
• Conduct advanced keyword research, targeting and competitor analysis.
• Manage bids, budgets, placements and campaign structures.
• Analyse Search Term Reports and optimise search terms and keywords.
• Manage negative keywords and keyword harvesting.
• Continuously optimise campaigns to improve ACOS, ROAS and TACOS.
• Monitor CTR, CPC, CVR, impressions, clicks, sales and ad spend.
• Identify underperforming campaigns/keywords and take corrective actions.
• Scale high-performing campaigns while maintaining profitability and target KPIs.
• Develop Amazon Ads strategies for new product launches and existing products.
• Prepare detailed Amazon Ads performance reports with actionable insights.
• Independently manage and optimise advertising budgets.

Skills

Amazon Ads PPC

Keyword research

Bid optimisation

Campaign management

Performance analysis

Tools

Amazon Seller Central

Amazon Advertising Console

Job description

Key Responsibilities

• Independently manage Amazon Ads / AMS campaigns end-to-end.
• Create, structure and optimise Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
• Conduct advanced keyword research, targeting and competitor analysis.
• Manage bids, budgets, placements and campaign structures.
• Analyse Search Term Reports and optimise search terms and keywords.
• Manage negative keywords and keyword harvesting.
• Continuously optimise campaigns to improve ACOS, ROAS and TACOS.
• Monitor CTR, CPC, CVR, impressions, clicks, sales and ad spend.
• Identify underperforming campaigns/keywords and take corrective actions.
• Scale high-performing campaigns while maintaining profitability and target KPIs.
• Develop Amazon Ads strategies for new product launches and existing products.
• Prepare detailed Amazon Ads performance reports with actionable insights.
• Independently manage and optimise advertising budgets.

Mandatory Requirements

• 3+ years of strong, hands-on Amazon Ads / PPC experience.
• Amazon Ads must be the primary area of expertise, not a small part of general e-commerce operations.
• Proven experience independently creating and managing Amazon PPC campaigns.
• Strong practical knowledge of ACOS, ROAS and TACOS.
• Hands-on experience with keyword research, bid optimisation, Search Term Reports and negative keywords.
• Strong understanding of Amazon Sponsored Ads.
• Experience with Amazon Seller Central / Amazon Advertising Console.
• Ability to independently manage the entire campaign lifecycle.
• Strong analytical and performance-driven approach.

Preferred

• Experience managing large Amazon advertising budgets.
• Experience with Amazon DSP.
• Experience in scaling Amazon brands/products profitably.
• Experience with FMCG, healthcare, consumer products or D2C brands.