Alliance Manager

Tata Consultancy Services; India; On-site; INR 350,000 - 550,000; Full time

Job summary

Tata Consultancy Services seeks a seasoned Alliance Manager to drive partner-led revenue growth in India, focusing on strategic collaborations with Siemens and related ecosystems. You will lead cross-functional teams and shape go-to-market programs to maximize joint value.

The role requires 15+ years experience with a strong track record in alliance management and sales, plus excellent negotiation and executive relationship skills. This is a high-impact, travel-forward role.

Qualifications

• Bachelor’s degree in Engineering is required.
• 15+ years total experience with 7+ years in sales/business development/alliance management.
• Proven track record in partner-driven sales environments.

Responsibilities

• Develop and execute alliance partner sales strategy to achieve revenue goals.
• Manage and strengthen relationships with Siemens India for mutual benefit.
• Lead joint go-to-market, including co-selling and co-marketing.
• Coordinate with internal teams to ensure alignment and support for partner programs.
• Monitor and report on partner performance, pipeline, and revenue generation.
• Negotiate partnership agreements and joint business plans.
• Represent the company at partner meetings and industry events.
• Stay informed of market trends and emerging partnership opportunities.
• Provide training and enablement to sales teams on alliance solutions.

Skills

Alliance management

Sales leadership

Relationship management

Negotiation

Strategic planning

Education

Bachelor’s degree in Engineering

MBA preferred

Tools

Siemens suite

Dassault suite

Job description

Role : Alliance Manager

Experience : 15+ Years

Location India

Job Description

Key Responsibilities

• Develop and execute comprehensive alliance partner sales strategy and execution plan to achieve revenue goals (Pipeline, TCV & Revenue)
• Manage and strengthen relationships with Siemens India, ensuring mutual benefit and long-term collaboration.
• Lead joint go-to-market initiatives, including co-selling & co-marketing
• Coordinate with internal teams (sales, marketing, product management, CoE, legal) to ensure alignment and support for partner programs.
• Monitor and report on partner performance, sales pipeline, and revenue generation.
• Negotiate partnership agreements, including terms, incentives, and joint business plans.
• Represent the company at partner meetings, industry events, and conferences.
• Stay informed of market trends, competitor activities, and emerging partnership opportunities.
• Provide regular training and enablement to sales teams on alliance partner solutions and value propositions.

Qualifications and Requirements

• Bachelor’s degree in Engineering; MBA preferred.
• Total experience of 15 Years with 7+ years of experience in sales, business development, or alliance management, with a proven track record in partner-driven sales environments
• Strong understanding of strategic partnerships, channel sales, and joint go-to-market models.
• Strong experience and understanding of Siemens / Dassault suite of products
• Excellent negotiation, communication, and presentation skills.
• Ability to build and maintain executive-level relationships both internally and externally.
• Demonstrated experience managing complex partnership agreements and driving revenue through indirect sales channels.
• Results-oriented, with strong analytical and problem-solving skills.
• Willingness to travel as required to meet with partners and attend industry events.

Key Competencies

• Strategic thinking and planning
• Relationship management
• Sales leadership
• Cross-functional collaboration
• Negotiation and influencing
• Market awareness
• Project management